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DTSTART;TZID=Pacific/Auckland:20210316T160000
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SUMMARY:Finance Disrupted: Apps\, Social Media And People Power
DESCRIPTION:16 March 2021 @ 4 pm – 5 pm\nCPD credits: 2\nThis webinar is hosted by PRINZ partner Isentia. \n\nIn our Isentia Conversations webinar this month we’re talking about disruption in the finance sector\, with apps and social media platforms shifting the balance of power. \nWe’ll be joined by Brett Joffe\, co-founder of Flux\, an app that was created with the goal of making the topic of money accessible and fun for young Australians. Brett also hosts What The Flux\, a podcast breaking down the top business stories of the day in daily five minute episodes. Joining Brett on the panel is Gus Watson\, the Head of Investments at Sharesies. Sharesies is an investment platform that makes investing accessible to everybody. \nIsentia’s Insights Specialist Andrew Ledovskikh will round out our panel discussion\, covering social media trends and case studies\, and the people power we’re seeing spring from youth audiences. \nPresenter\n\nBrett Joffe\, Co-founder of Flux and host of What the Flux podcast\nGus Watson\, Head of Investments\, Sharesies\nAlly Garrett\, Customer Experience Director\, Isentia\nAndrew Ledovskikh\, Insights Specialist\, Isentia\n\n\nRegister now
URL:https://prinz.org.nz/event/finance-disrupted-apps-social-media-and-people-power/
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SUMMARY:Social Media Strategy for PR and Communication
DESCRIPTION:11 November 2020\nCPD credits: 10\nOverview\nIt may be ubiquitous\, but for some\, social media and all things online remain a mystery -which is tricky if you are involved with public relations and communication management. Never fear – this session provides you with all you need to know about social media in just one day. From the basics – understanding and working with some of the main channels – Facebook\, Instagram\, Twitter and other mobile applications – to devising social media strategies that work alongside your public relations programmes and campaigns. \nThis highly popular session opens the digital toolbox for those who have little or no experience of life online\, demystifying social media and exploring its potential. It may be that until now you have experimented with social media for personal use but now need to see how it works within your professional sphere. \nBy the end of the session\, delegates will have a firm grip on the basics\, understand how the tools and channels operate\, how to manage them within their daily workload and how to plan an effective\, measurable strategy that builds and sustains good digital relationships with your communities. \nDelegates will cover:\n\nWhat’s in the toolbox for 2020?\nWorking in the social networks basic set up\, operation and rules to remember\nThe Big Five – what you need to know and what’s next\nListening well – online monitoring and measuring social media impact\nVideo and viral\nIssues and crisis\nBuilding a strategy\nUnderstanding reputation online\nManaging a digital brief\n\nPresenter\nCatherine Arrow\, LPRINZ\, FCIPR\, Founding Chartered Public Relations Practitioner \nCatherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd\, a learning and development centre for public relations and communication professionals delivering online and face-to-face training. \nA PRINZ Life member\, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner\, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management. \nAlongside her training and consultancy work\, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book\, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and\, in 2012\, was presented with the PRINZ President’s Award for exemplary contribution to the profession. \n \nThis course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: \nCommunication Capabilities \n\nTo align communication strategies with organisational purpose and values\nTo identify and address communication problems proactively\nTo conduct formative and evaluative research to underpin communication strategies and tactics\nTo communicate effectively across a full range of platforms and technologies.\n\n\nThis course has a minimum number requirement\, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation\, please check with the office first that the course is taking place. \nPlease be aware of PRINZ payment and cancellation policy. \nA student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course.
URL:https://prinz.org.nz/event/social-media-strategy-for-pr-and-communication/
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