PRINZ - Public Relations Institute of New Zealand

Public Relations Strategy and Evaluation
2025-06-09 09:30 - 2025-06-12 12:00 (Pacific/Auckland) | Online
Wednesday 18th September 2024 @ 5pm-6:30pm

OverviewAs communications professionals, what are the benefits of ensuring our PR plans align with marketing strategies? And as marketers, how can we best integrate PR into our marketing campaigns? PRINZ and the Marketing Association and are proud to bring you this panel discussion on the power of integrating marketing and communications strategies. When done well, the power of both disciplines working in sync can have high impact, helping you achieve business goals faster. But the practicalities ‘on the ground’ within many teams mean it’s often challenging to gain alignment. The panel will discuss their recommendations for getting both departments/disciplines working well together, providing their own experiences of when it’s worked and when it’s gone wrong. Attendees will take away some practical tips about how to integrate their own marketing and comms strategies. Panellists include:Angela March, Director of PR and content agency Brainchild Miriam Shaw, Head of Communications & PR, Gallagher Security Hollie Matthews, Head of Admissions, Marketing and Communication, St Peter’s Cambridge Sarah Carty, Communications Director NZ and AU, iD collective Venue: Gallagher Group conference room, 181 Kahikatea Drive, Hamilton Time: 5pm: Networking 5.30-6.30pm: Panel Discussion Drinks and nibbles provided Event registrations strictly close 5pm Monday 16 September. Late registrations cannot be accepted.

Your panellists are:Angela MarchAngela March is the founder of PR & content agency Brainchild. With a career steeped in the fast-paced agency world, her portfolio boasts collaborations with iconic brands, including JB Hi-Fi, My Food Bag, Pepsi, L’Oréal, and realestate.co.nz, showcasing her ability to deliver results that integrate both marketing and PR strategies. Angela was recently recognised as one of 26 rising stars in the PR industry globally with the 2024 Global Women in PR Empower programme.

Miriam ShawA PR and communications enthusiast, Miriam has spent the last 2 decades telling the stories and advancing the business goals of technology, tourism, not for profit, and niche market organisations. She currently leads global communications and public relations strategy and execution for Gallagher Security. Miriam and her team work closely with regional marketing leads in the US, UK and APAC/IMEA to support their marketing strategies with impactful PR initiatives.

Hollie MatthewsHollie recently emigrated to New Zealand from the UK, to take up the position of Head of Admissions, Marketing and Communication at St Peter’s Cambridge. Her last role was Admissions and Marketing Manager at Bristol Grammar School, where she spent nearly 14 years. For more information on Hollie’s background, see her LinkedIn profile: https://www.linkedin.com/in/hollie-matthews-48556553/

Sarah CartySarah brings with her, extensive PR & Communications experience, working within the industry for almost a decade. Sarah began her career in Australia, before making the move to New Zealand which has allowed her opportunities to spearhead campaigns in (and across) both markets. Across her tenure, Sarah has worked across a broad mix of clients, including Kmart, UNIQLO, Cadbury, MECCA, Mocka, Michael Hill, adidas and more. Well-versed in talent acquisition and engagement, she’s also strategised communications campaigns and activity in New Zealand and Australia for adidas x All Blacks, Michael Hill x Miranda Kerr, Cadbury x Curtis Stone and more.

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