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DTSTART;TZID=Pacific/Auckland:20260625T093000
DTEND;TZID=Pacific/Auckland:20260625T120000
DTSTAMP:20260407T101045
CREATED:20251212T033817Z
LAST-MODIFIED:20260323T234105Z
UID:53684-1782379800-1782388800@prinz.org.nz
SUMMARY:Hands On with AI
DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH.
URL:https://prinz.org.nz/event/hands-on-with-ai-4/
LOCATION:Online
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