BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20200404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20200926T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20210403T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20210925T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210901T090000 DTEND;TZID=Pacific/Auckland:20210902T110000 DTSTAMP:20260411T115250 CREATED:20210325T002654Z LAST-MODIFIED:20210818T051741Z UID:11485-1630486800-1630580400@prinz.org.nz SUMMARY:Measurement and Evaluation for Communications DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/measurement-and-evaluation-for-communications/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-1-scaled.jpg LOCATION: END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210824T093000 DTEND;TZID=Pacific/Auckland:20210824T110000 DTSTAMP:20260411T115250 CREATED:20210324T211522Z LAST-MODIFIED:20210818T052347Z UID:11375-1629797400-1629802800@prinz.org.nz SUMMARY:Corporate Social Responsibility Reporting Masterclass DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/corporate-social-responsibility-reporting-masterclass/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/CSR-reporting.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210811T120000 DTEND;TZID=Pacific/Auckland:20210811T130000 DTSTAMP:20260411T115250 CREATED:20210720T035659Z LAST-MODIFIED:20210721T030155Z UID:16426-1628683200-1628686800@prinz.org.nz SUMMARY:PRINZ Awards Winner – FMG’s cyber-security campaign ‘The Big Phish’ DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/35_Internal_Emma-Rowe_FMG.jpg LOCATION:https://prinz.org.nz/event/prinz-awards-winner-fmgs-cyber-security-campaign-the-big-phish/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210810T093000 DTEND;TZID=Pacific/Auckland:20210810T120000 DTSTAMP:20260411T115250 CREATED:20210705T021657Z LAST-MODIFIED:20210705T022118Z UID:16022-1628587800-1628596800@prinz.org.nz SUMMARY:Online Masterclass – Integrated Marketing Communications Masterclass DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/online-masterclass-integrated-marketing-communications-masterclass/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/bainstorming-picture-id1133030056.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210809T173000 DTEND;TZID=Pacific/Auckland:20210809T190000 DTSTAMP:20260411T115250 CREATED:20210705T002010Z LAST-MODIFIED:20210809T042527Z UID:15416-1628530200-1628535600@prinz.org.nz SUMMARY:Career Insights From Young Professionals DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/insights-from-young-professionals/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/06/iStock-174819575-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210803T093000 DTEND;TZID=Pacific/Auckland:20210803T160000 DTSTAMP:20260411T115250 CREATED:20210325T013554Z LAST-MODIFIED:20210721T013107Z UID:11586-1627983000-1628006400@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/issues-and-crisis-management/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210728T093000 DTEND;TZID=Pacific/Auckland:20210728T160000 DTSTAMP:20260411T115250 CREATED:20210325T222841Z LAST-MODIFIED:20210726T044849Z UID:11729-1627464600-1627488000@prinz.org.nz SUMMARY:Internal Communications 101 DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/internal-communications-101/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-540130184-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210706T093000 DTEND;TZID=Pacific/Auckland:20210707T120000 DTSTAMP:20260411T115250 CREATED:20210330T221407Z LAST-MODIFIED:20220830T225102Z UID:11954-1625563800-1625659200@prinz.org.nz SUMMARY:Advancing Digital Strategy DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/advancing-digital-strategy-2/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Advancing-digital.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210528T180000 DTEND;TZID=Pacific/Auckland:20210528T230000 DTSTAMP:20260411T115250 CREATED:20200101T023447Z LAST-MODIFIED:20220407T000325Z UID:8232-1622224800-1622242800@prinz.org.nz SUMMARY:2021 PRINZ Awards Gala Dinner DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/2021-prinz-awards-gala-dinner/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20210316T160000 DTEND;TZID=Pacific/Auckland:20210316T170000 DTSTAMP:20260411T115250 CREATED:20180109T215044Z LAST-MODIFIED:20210310T232302Z UID:10839-1615910400-1615914000@prinz.org.nz SUMMARY:Finance Disrupted: Apps\, Social Media And People Power DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/finance-disrupted-apps-social-media-and-people-power/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-952510084.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20201111T093000 DTEND;TZID=Pacific/Auckland:20201111T160000 DTSTAMP:20260411T115250 CREATED:20200111T033608Z LAST-MODIFIED:20220830T224907Z UID:2731-1605087000-1605110400@prinz.org.nz SUMMARY:Social Media Strategy for PR and Communication DESCRIPTION:April 8th 2025 @ 9.30am - 12.00pm (1 x morning session) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nLearn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. \nLively and enjoyable\, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it). \nBy the end of the training\, you’ll know all about: \n\nthe most common mistakes people make when pitching – and how to avoid them\nthe different kinds of stories editors look for\nchoosing the right angle for a release – and how to connect your key message to that\ncrafting an intro for a press release that will grab an editor’s attention\nwhat to put in – and leave out – of a media release\nhow to structure\, write and format a press release\nwriting compelling email subject lines and headlines\nhow – and when – to follow up an email\nwhat images\, contact details and other key information editors need\ncalling editors and journalists.\n\nThe course is highly practical and interactive\, with participants able to ask questions throughout. \nZoom links will go out closer to the date.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the facilitator Dan Kaufman is a former Sydney Morning Herald editor and journalist with over 30 years of experience.  After working on a variety of different magazines in the 90s\, he then joined the SMH\, where he wrote for and edited almost every feature section at one time or another\, from Travel to Health and Science.  He also launched Sydney Bar Zine\, which he ran for half a decade\, and taught journalism and media writing at UTS and The University of Sydney. He’s now the director of Media Survival (https://mediasurvival.com/)\, which runs media training\, writing\, sub-editing\, and communications skills courses. He also still writes the occasional column for the SMH. URL:https://prinz.org.nz/event/social-media-strategy-for-pr-and-communication/ ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/06/Social-Media-Strategy.jpg END:VEVENT END:VCALENDAR