In a decade of fake news, short attention spans and decreasing budgets, how on earth do you create marketing PR campaigns that make an impact and deliver results for your organisation or your brand?
Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners - perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.
Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy.
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift, guiding their organisations through the upheaval and navigating the tumultuous change
The Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate to our audiences. Using a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of DIGITAL PR.
4 Sessions: Storytelling + News Writing + Writing for the Web + Speechwriting
Shifts and subtleties in the way we interact with the written word challenge traditional approaches. Weekly professional development sessions will run throughout November, each one designed to build your confidence as a writer, help you find the right words to engage your communities and tell stories that transform.