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DTSTART;TZID=Pacific/Auckland:20260909T090000
DTEND;TZID=Pacific/Auckland:20260916T120000
DTSTAMP:20260913T104009
CREATED:20260617T052105Z
LAST-MODIFIED:20260830T232409Z
UID:57275-1788944400-1789560000@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260917T170000
DTEND;TZID=Pacific/Auckland:20260917T183000
DTSTAMP:20260913T104009
CREATED:20260902T011626Z
LAST-MODIFIED:20260902T012554Z
UID:58867-1789664400-1789669800@prinz.org.nz
SUMMARY:Tauranga First Thursdays
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/tauranga-first-thursdays-10/
LOCATION:Picnicka\, Elizabeth Towers Level 1/38 Elizabeth Street\, Tauranga\, 3110\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/08/First-Thursdays.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260923T093000
DTEND;TZID=Pacific/Auckland:20260924T123000
DTSTAMP:20260913T104009
CREATED:20260309T012034Z
LAST-MODIFIED:20260618T215621Z
UID:55082-1790155800-1790253000@prinz.org.nz
SUMMARY:Critical Thinking in the Age of AI
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/critical-thinking-in-the-age-of-ai/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2026/03/prinz-header-06.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260924T093000
DTEND;TZID=Pacific/Auckland:20260924T120000
DTSTAMP:20260913T104009
CREATED:20260713T041519Z
LAST-MODIFIED:20260713T043951Z
UID:57808-1790242200-1790251200@prinz.org.nz
SUMMARY:Mastering AI in PR - Applied AI for Practitioners
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/mastering-ai-in-pr-applied-ai-for-practitioners/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/02/PRKH-Hands-on-White-Phone-e1742172373898.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261001T170000
DTEND;TZID=Pacific/Auckland:20261001T190000
DTSTAMP:20260913T104009
CREATED:20260910T004200Z
LAST-MODIFIED:20260910T042251Z
UID:58955-1790874000-1790881200@prinz.org.nz
SUMMARY:Building Momentum - PRINZ Wellington Committee reborn
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/building-momentum/
LOCATION:Momentum Consulting Wellington\, 8/40 Mercer Street\, Wellington\, 6011\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/09/2025-banners-84.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261006T093000
DTEND;TZID=Pacific/Auckland:20261013T123000
DTSTAMP:20260913T104009
CREATED:20260625T030637Z
LAST-MODIFIED:20260625T030730Z
UID:57409-1791279000-1791894600@prinz.org.nz
SUMMARY:Data-Driven Storytelling
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/data-driven-storytelling-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260913T104009
CREATED:20260625T033711Z
LAST-MODIFIED:20260902T002614Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261028T093000
DTEND;TZID=Pacific/Auckland:20261104T123000
DTSTAMP:20260913T104009
CREATED:20260827T014119Z
LAST-MODIFIED:20260827T014317Z
UID:58278-1793179800-1793795400@prinz.org.nz
SUMMARY:Communicating through online harm: Navigating harassment and false information while still doing great work
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/communicating-through-online-harm-navigating-harassment-and-false-information-while-still-doing-great-work/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-81.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261105T093000
DTEND;TZID=Pacific/Auckland:20261110T113000
DTSTAMP:20260913T104009
CREATED:20260827T021030Z
LAST-MODIFIED:20260827T021030Z
UID:58732-1793871000-1794310200@prinz.org.nz
SUMMARY:Incorporting Tiriti-Based Principles into Public Relations Practice
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/incorporting-tiriti-based-principles-into-public-relations-practice/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/03/2025-banners-58.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261111T093000
DTEND;TZID=Pacific/Auckland:20261118T123000
DTSTAMP:20260913T104009
CREATED:20260910T233750Z
LAST-MODIFIED:20260910T234017Z
UID:58730-1794389400-1795005000@prinz.org.nz
SUMMARY:How to Optimise Your Social and Media Mahi
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/how-to-optimise-your-social-and-media-mahi/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/09/2025-banners-86.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261117T090000
DTEND;TZID=Pacific/Auckland:20261117T120000
DTSTAMP:20260913T104009
CREATED:20260901T002916Z
LAST-MODIFIED:20260901T002916Z
UID:58809-1794906000-1794916800@prinz.org.nz
SUMMARY:Show Me the Money: Learning the Language of Finance
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/show-me-the-money-learning-the-language-of-finance-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/07/2025-banners-75.png
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261124T093000
DTEND;TZID=Pacific/Auckland:20261201T120000
DTSTAMP:20260913T104009
CREATED:20260901T032118Z
LAST-MODIFIED:20260910T002121Z
UID:58775-1795512600-1796126400@prinz.org.nz
SUMMARY:Launching and Landing Stories the Media Loves
DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom.
URL:https://prinz.org.nz/event/launching-and-landing-stories-the-media-loves/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/08/2025-banners-82.png
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END:VCALENDAR