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DTSTART;TZID=Pacific/Auckland:20251113T120000
DTEND;TZID=Pacific/Auckland:20251113T130000
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UID:53027-1763035200-1763038800@prinz.org.nz
SUMMARY:Delicate interactions: relational skills in public relations consulting - Webinar
DESCRIPTION:19th - 22nd October 2026 @ 9:30am - 12:00pm (4x morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to\, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies\, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving\, courageous strategies\, choosing channels Learning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research\, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis This session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/delicate-interactions-relational-skills-in-public-relations-consulting-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/11/relational-skills.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260420T093000
DTEND;TZID=Pacific/Auckland:20260423T120000
DTSTAMP:20260626T001948
CREATED:20251218T003435Z
LAST-MODIFIED:20260416T214134Z
UID:53803-1776677400-1776945600@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation - SOLD OUT
DESCRIPTION:19th - 22nd October 2026 @ 9:30am - 12:00pm (4x morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to\, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies\, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving\, courageous strategies\, choosing channels Learning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research\, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis This session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-7/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260429T093000
DTEND;TZID=Pacific/Auckland:20260429T160000
DTSTAMP:20260626T001948
CREATED:20251218T010712Z
LAST-MODIFIED:20260323T030523Z
UID:53814-1777455000-1777478400@prinz.org.nz
SUMMARY:Issues and Crisis Management
DESCRIPTION:19th - 22nd October 2026 @ 9:30am - 12:00pm (4x morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to\, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies\, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving\, courageous strategies\, choosing channels Learning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research\, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis This session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/issues-and-crisis-management-8/
LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/10/Untitled-design-4-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260513T090000
DTEND;TZID=Pacific/Auckland:20260520T120000
DTSTAMP:20260626T001948
CREATED:20260203T000920Z
LAST-MODIFIED:20260617T045446Z
UID:53825-1778662800-1779278400@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:19th - 22nd October 2026 @ 9:30am - 12:00pm (4x morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to\, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies\, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving\, courageous strategies\, choosing channels Learning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research\, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis This session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20260812T090000
DTEND;TZID=Pacific/Auckland:20260819T120000
DTSTAMP:20260626T001948
CREATED:20260617T052105Z
LAST-MODIFIED:20260617T052105Z
UID:57275-1786525200-1787140800@prinz.org.nz
SUMMARY:The Inside Scoop: Strategic Internal Comms for Your Organisation
DESCRIPTION:19th - 22nd October 2026 @ 9:30am - 12:00pm (4x morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to\, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies\, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving\, courageous strategies\, choosing channels Learning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research\, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis This session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/the-inside-scoop-strategic-internal-comms-for-your-organisation-2/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20261019T093000
DTEND;TZID=Pacific/Auckland:20261022T120000
DTSTAMP:20260626T001948
CREATED:20260625T033711Z
LAST-MODIFIED:20260625T035351Z
UID:57417-1792402200-1792670400@prinz.org.nz
SUMMARY:Public Relations Strategy and Evaluation
DESCRIPTION:19th - 22nd October 2026 @ 9:30am - 12:00pm (4x morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewAs we shift into Generation AI\, mastering public relations strategy and evaluation is crucial. Over four mornings\, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape\, acquiring these skills is not just beneficial\, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches\, you’ll learn how to determine public relations and communication outcomes\, set measurable objectives\, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies\, using data-driven metrics to enhance future planning and crisis management\, deepening your understanding and vital for any practitioner looking to excel. This series provides an opportunity to connect with peers\, share experiences\, broaden your professional network and leave with actionable tools and techniques. Build your capabilities to meet the demands of the AI era – join us for this essential\, engaging\, series and leave ready to craft public relations strategies that deliver tangible results. Core Content· Strategies for uncertain times – rethinking old rules· Where are we now? Developing situational intelligence· Critical relationships – who are you talking to\, engaging with or working alongside?· Identifying issues and risk – checking the crisis plan· The audit – what can we do with what we’ve got?· The good citizen – are we behaving well?· Understanding the digital dimension – developing digital strategies\, working with AI· How effective are we now – measuring what’s in place and what matters· Setting your destination – what are your outcomes?· Navigation – how will you get there and what resources do you need?· Knowing when you’ve arrived – measuring and evaluating success· Creative problem solving\, courageous strategies\, choosing channels Learning outcomes· Understanding the dimensions and scope of public relations strategies· Understanding approaches to research\, measurement and evaluation· Understanding the role of issues and risk in strategic planning· Understanding and knowledge of effective strategy development· Understanding and knowledge of effective stakeholder engagement· Understanding of creative problem solving strategic challenges· Understanding the role of situational intelligence and behavioural analysis This session aligns with the Global Capability Framework\, specifically professionalcapabilities:• To provide valued counsel and be a trusted advisor• To offer organisational leadership• To work within an ethical framework on behalf of the organisation\, in line with professionaland societal expectations• To develop self and others including continuing professional learning Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  Note that course costs are inclusive of GST  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/public-relations-strategy-and-evaluation-8/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-Strategy-and-Evaluation-Catherine-Arrow.png
END:VEVENT
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