BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20250405T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20250927T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20260404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20260926T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260226T173000 DTEND;TZID=Pacific/Auckland:20260226T193000 DTSTAMP:20260915T234620 CREATED:20260122T021645Z LAST-MODIFIED:20260225T203016Z UID:54106-1772127000-1772134200@prinz.org.nz SUMMARY:State of the Sector 2026 DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/state-of-the-sector-2026/ LOCATION:ANZ 23 Albert Street\, Auckland CBD\, Auckland 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2026/01/2025-banners-49-e1769048188285.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260225T093000 DTEND;TZID=Pacific/Auckland:20260225T120000 DTSTAMP:20260915T234620 CREATED:20251208T032300Z LAST-MODIFIED:20251222T093941Z UID:53542-1772011800-1772020800@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260218T093000 DTEND;TZID=Pacific/Auckland:20260218T133000 DTSTAMP:20260915T234620 CREATED:20251209T002019Z LAST-MODIFIED:20260429T025901Z UID:53536-1771407000-1771421400@prinz.org.nz SUMMARY:Key Stakeholder Engagement DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/key-stakeholder-engagement/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-45.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260210T093000 DTEND;TZID=Pacific/Auckland:20260210T120000 DTSTAMP:20260915T234620 CREATED:20251209T003736Z LAST-MODIFIED:20251222T093815Z UID:53533-1770715800-1770724800@prinz.org.nz SUMMARY:Reputation\, Risk and Ethics with AI - Imperatives for Action DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/reputation-risk-and-ethics-with-ai-imperatives-for-action/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/AI-Ethics-cover-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260202T080000 DTEND;TZID=Pacific/Auckland:20260227T170000 DTSTAMP:20260915T234620 CREATED:20260202T030903Z LAST-MODIFIED:20260203T025909Z UID:54398-1770019200-1772211600@prinz.org.nz SUMMARY:PRINZ Coffee Connections Programme DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/prinz-coffee-connections-programme/ LOCATION:Auckland and Wellington ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/coffee.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260128T100000 DTEND;TZID=Pacific/Auckland:20260128T120000 DTSTAMP:20260915T234620 CREATED:20251209T015537Z LAST-MODIFIED:20251209T015537Z UID:53509-1769594400-1769601600@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/communications-and-governance-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251210T163000 DTEND;TZID=Pacific/Auckland:20251210T183000 DTSTAMP:20260915T234620 CREATED:20251130T222638Z LAST-MODIFIED:20251130T225043Z UID:53404-1765384200-1765391400@prinz.org.nz SUMMARY:PRINZ Waikato Christmas Catch Up DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/prinz-waikato-christmas-catch-up/ LOCATION:Hamilton Hotel Bar\, 198 Victoria Street\, Hamilton Central\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2024-banners-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251210T120000 DTEND;TZID=Pacific/Auckland:20251210T130000 DTSTAMP:20260915T234620 CREATED:20251023T202835Z LAST-MODIFIED:20251023T204628Z UID:50885-1765368000-1765371600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Great Scott DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-great-scott/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-147-scaled-e1761251303885.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251205T153000 DTEND;TZID=Pacific/Auckland:20251205T170000 DTSTAMP:20260915T234620 CREATED:20251105T233609Z LAST-MODIFIED:20251112T230549Z UID:52910-1764948600-1764954000@prinz.org.nz SUMMARY:PRINZ Touch Tournament DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/prinz-touch-tournament/ LOCATION:Victoria Park\, 203-271 Victoria Street West\, Auckland Central\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2025-banners-38.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251203T120000 DTEND;TZID=Pacific/Auckland:20251203T130000 DTSTAMP:20260915T234620 CREATED:20251023T201422Z LAST-MODIFIED:20251023T201507Z UID:52814-1764763200-1764766800@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Hamilton City Council DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-hamilton-city-council/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-169-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251202T173000 DTEND;TZID=Pacific/Auckland:20251202T190000 DTSTAMP:20260915T234620 CREATED:20251106T230557Z LAST-MODIFIED:20251106T230557Z UID:53108-1764696600-1764702000@prinz.org.nz SUMMARY:PRINZ Internal Communicators Mixer DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/prinz-internal-communicators-mixer/ LOCATION:Auckland Transport\, Ground Floor\, 20 Viaduct Harbour Avenue\, Auckland\, 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-42.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251202T103000 DTEND;TZID=Pacific/Auckland:20251202T130000 DTSTAMP:20260915T234620 CREATED:20251106T231826Z LAST-MODIFIED:20251208T024617Z UID:52886-1764671400-1764680400@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251127T173000 DTEND;TZID=Pacific/Auckland:20251127T193000 DTSTAMP:20260915T234620 CREATED:20251024T033520Z LAST-MODIFIED:20251024T033821Z UID:52850-1764264600-1764271800@prinz.org.nz SUMMARY:Celebrate the Season with PRINZ Southern DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/celebrate-the-season-with-prinz-southern-2/ LOCATION:Muy Muy\, 44 Welles Street\, Christchurch ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2024-banners-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251127T150000 DTEND;TZID=Pacific/Auckland:20251127T180000 DTSTAMP:20260915T234620 CREATED:20251104T015458Z LAST-MODIFIED:20251118T030752Z UID:52898-1764255600-1764266400@prinz.org.nz SUMMARY:A PR Industry Celebration of Resilience and the Importance of Communications DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/prinz-communicator-of-the-year/ LOCATION:Grand Millenium Hotel\, 71 Mayoral Drive\, Cnr Vincent Street\,\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-43.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251125T120000 DTEND;TZID=Pacific/Auckland:20251125T130000 DTSTAMP:20260915T234620 CREATED:20251023T011542Z LAST-MODIFIED:20251117T021054Z UID:52787-1764072000-1764075600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Special PR DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-special-pr/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-113-scaled-e1761181180399.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251119T120000 DTEND;TZID=Pacific/Auckland:20251119T130000 DTSTAMP:20260915T234620 CREATED:20251023T004055Z LAST-MODIFIED:20251023T011845Z UID:50873-1763553600-1763557200@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Pead DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-pead/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/07/250528_PRINZ-297-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251113T120000 DTEND;TZID=Pacific/Auckland:20251113T130000 DTSTAMP:20260915T234620 CREATED:20251104T030039Z LAST-MODIFIED:20251104T230510Z UID:53027-1763035200-1763038800@prinz.org.nz SUMMARY:Delicate interactions: relational skills in public relations consulting - Webinar DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/delicate-interactions-relational-skills-in-public-relations-consulting-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/11/relational-skills.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251106T093000 DTEND;TZID=Pacific/Auckland:20251106T130000 DTSTAMP:20260915T234620 CREATED:20250926T060816Z LAST-MODIFIED:20251102T213750Z UID:52175-1762421400-1762434000@prinz.org.nz SUMMARY:Taranaki Event - Hands on AI: From Next to Now DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/hands-on-ai-from-next-to-now/ LOCATION:Toi Foundation\, 121 Gill Street\, New Plymouth\, 4310 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/09_2025-PR-Knowledge-Hub-Mount-Taranaki-and-AI.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T170000 DTEND;TZID=Pacific/Auckland:20251105T190000 DTSTAMP:20260915T234620 CREATED:20250930T084023Z LAST-MODIFIED:20251102T210608Z UID:52142-1762362000-1762369200@prinz.org.nz SUMMARY:Podcasting: Producing\, Pitching and Promoting DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/podcasting-producing-pitching-and-promoting/ LOCATION:Kordia\, Level 3\, 162 Victoria Street West\, Auckland\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-35.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T093000 DTEND;TZID=Pacific/Auckland:20251112T123000 DTSTAMP:20260915T234620 CREATED:20250710T234736Z LAST-MODIFIED:20251030T035709Z UID:50697-1762335000-1762950600@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/data-driven-storytelling-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251104T120000 DTEND;TZID=Pacific/Auckland:20251104T133000 DTSTAMP:20260915T234620 CREATED:20251006T222514Z LAST-MODIFIED:20251029T032733Z UID:52418-1762257600-1762263000@prinz.org.nz SUMMARY:PRINZ Awards 2026: What are the judges looking for? - Webinar DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/prinz-awards-2026-what-are-the-judges-looking-for-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251028T093000 DTEND;TZID=Pacific/Auckland:20251028T123000 DTSTAMP:20260915T234620 CREATED:20250817T231818Z LAST-MODIFIED:20251217T040147Z UID:51508-1761643800-1761654600@prinz.org.nz SUMMARY:Down the Rabbit Hole: Understanding Government Relations DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251023T093000 DTEND;TZID=Pacific/Auckland:20251030T123000 DTSTAMP:20260915T234620 CREATED:20250710T041629Z LAST-MODIFIED:20250710T041822Z UID:47741-1761211800-1761827400@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/telling-our-stories-well-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251022T120000 DTEND;TZID=Pacific/Auckland:20251022T130000 DTSTAMP:20260915T234620 CREATED:20250926T060526Z LAST-MODIFIED:20251007T005920Z UID:52252-1761134400-1761138000@prinz.org.nz SUMMARY:The Adoption of Communication Technologies in PR - Webinar DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/the-adoption-of-communication-technologies-in-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/CommsTech2.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251016T093000 DTEND;TZID=Pacific/Auckland:20251021T110000 DTSTAMP:20260915T234620 CREATED:20250714T042203Z LAST-MODIFIED:20251210T200303Z UID:50634-1760607000-1761044400@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T121500 DTEND;TZID=Pacific/Auckland:20251014T134500 DTSTAMP:20260915T234620 CREATED:20250910T035656Z LAST-MODIFIED:20251007T213338Z UID:51838-1760444100-1760449500@prinz.org.nz SUMMARY:Christchurch Event: Impact through Strategic Media Engagement DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/christchurch-event-impact-through-strategic-media-engagement/ LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-30.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T093000 DTEND;TZID=Pacific/Auckland:20251014T160000 DTSTAMP:20260915T234620 CREATED:20250710T025459Z LAST-MODIFIED:20250710T031437Z UID:50640-1760434200-1760457600@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/issues-and-crisis-management-7/ LOCATION:EMA\, 145 Khyber Pass Road\, Grafton\, Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/isses-and-crisis-amangement.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251008T173000 DTEND;TZID=Pacific/Auckland:20251008T193000 DTSTAMP:20260915T234620 CREATED:20250919T052201Z LAST-MODIFIED:20251007T231737Z UID:52077-1759944600-1759951800@prinz.org.nz SUMMARY:Pathways to PR: From Student to PR Professional DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/pathways-to-pr-from-student-to-pr-professional/ LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-34.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251007T093000 DTEND;TZID=Pacific/Auckland:20251008T120000 DTSTAMP:20260915T234620 CREATED:20250605T001656Z LAST-MODIFIED:20250605T001740Z UID:49447-1759829400-1759924800@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/speechwriting-essentials-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250924T120000 DTEND;TZID=Pacific/Auckland:20250924T130000 DTSTAMP:20260915T234620 CREATED:20250817T222722Z LAST-MODIFIED:20250901T211201Z UID:51485-1758715200-1758718800@prinz.org.nz SUMMARY:Unlocking the Power of Podcasting for PR - Webinar DESCRIPTION:Wednesday 11th & 18th November 2026 @ 9:30am-12:30pm (2x Morning sessions) \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewSocial media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.  This course is for PR and communications professionals who want to stop posting and hoping\, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection\, community\, and authentic storytelling\, participants will learn how to audit their current social presence\, identify what’s working and what isn’t\, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity\, but accelerators of it. Participants leave with a clear\, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role\, who want to work smarter\, not harder.   Learning OutcomesBy the end of this course\, participants will be able to: Audit their current social media presence across key channelsIdentify their highest-impact content types and optimal posting rhythmDevelop a simple\, sustainable content strategy aligned to organisational goalsUse AI tools to speed up content creation without losing authenticityApply Te Ao Māori storytelling principles to build genuine community and connection online \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Your presenter is..Shawn Thomas is a marketing lecturer and educator with a track record across content\, paid media\, and brand building. He works in marketing and communications at MAST Academy and teaches digital marketing at NZIE (now known as the Digital Marketing School\, covering content creation and paid advertising. He has grown a personal audience of more than 130\,000 followers across Instagram\, TikTok\, and YouTube\, turning content strategy into real-world results\, and he brings that hands-on experience straight into the classroom. URL:https://prinz.org.nz/event/unlocking-the-power-of-podcasting-for-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/08/podcasting-photo.webp END:VEVENT END:VCALENDAR