BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRINZ - Public Relations Institute of New Zealand - ECPv6.3.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRINZ - Public Relations Institute of New Zealand X-ORIGINAL-URL:https://prinz.org.nz X-WR-CALDESC:Events for PRINZ - Public Relations Institute of New Zealand REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Pacific/Auckland BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20250405T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20250927T140000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1300 TZOFFSETTO:+1200 TZNAME:NZST DTSTART:20260404T140000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1200 TZOFFSETTO:+1300 TZNAME:NZDT DTSTART:20260926T140000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260218T093000 DTEND;TZID=Pacific/Auckland:20260218T133000 DTSTAMP:20260922T002402 CREATED:20251209T002019Z LAST-MODIFIED:20260429T025901Z UID:53536-1771407000-1771421400@prinz.org.nz SUMMARY:Key Stakeholder Engagement DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/key-stakeholder-engagement/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2025-banners-45.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260210T093000 DTEND;TZID=Pacific/Auckland:20260210T120000 DTSTAMP:20260922T002403 CREATED:20251209T003736Z LAST-MODIFIED:20251222T093815Z UID:53533-1770715800-1770724800@prinz.org.nz SUMMARY:Reputation\, Risk and Ethics with AI - Imperatives for Action DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/reputation-risk-and-ethics-with-ai-imperatives-for-action/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/11/AI-Ethics-cover-Catherine-Arrow.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20260128T100000 DTEND;TZID=Pacific/Auckland:20260128T120000 DTSTAMP:20260922T002403 CREATED:20251209T015537Z LAST-MODIFIED:20251209T015537Z UID:53509-1769594400-1769601600@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/communications-and-governance-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251210T163000 DTEND;TZID=Pacific/Auckland:20251210T183000 DTSTAMP:20260922T002403 CREATED:20251130T222638Z LAST-MODIFIED:20251130T225043Z UID:53404-1765384200-1765391400@prinz.org.nz SUMMARY:PRINZ Waikato Christmas Catch Up DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/prinz-waikato-christmas-catch-up/ LOCATION:Hamilton Hotel Bar\, 198 Victoria Street\, Hamilton Central\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/12/2024-banners-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251210T120000 DTEND;TZID=Pacific/Auckland:20251210T130000 DTSTAMP:20260922T002403 CREATED:20251023T202835Z LAST-MODIFIED:20251023T204628Z UID:50885-1765368000-1765371600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Great Scott DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-great-scott/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-147-scaled-e1761251303885.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251205T153000 DTEND;TZID=Pacific/Auckland:20251205T170000 DTSTAMP:20260922T002403 CREATED:20251105T233609Z LAST-MODIFIED:20251112T230549Z UID:52910-1764948600-1764954000@prinz.org.nz SUMMARY:PRINZ Touch Tournament DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/prinz-touch-tournament/ LOCATION:Victoria Park\, 203-271 Victoria Street West\, Auckland Central\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2025-banners-38.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251203T120000 DTEND;TZID=Pacific/Auckland:20251203T130000 DTSTAMP:20260922T002403 CREATED:20251023T201422Z LAST-MODIFIED:20251023T201507Z UID:52814-1764763200-1764766800@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Hamilton City Council DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-hamilton-city-council/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-169-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251202T173000 DTEND;TZID=Pacific/Auckland:20251202T190000 DTSTAMP:20260922T002403 CREATED:20251106T230557Z LAST-MODIFIED:20251106T230557Z UID:53108-1764696600-1764702000@prinz.org.nz SUMMARY:PRINZ Internal Communicators Mixer DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/prinz-internal-communicators-mixer/ LOCATION:Auckland Transport\, Ground Floor\, 20 Viaduct Harbour Avenue\, Auckland\, 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-42.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251202T103000 DTEND;TZID=Pacific/Auckland:20251202T130000 DTSTAMP:20260922T002403 CREATED:20251106T231826Z LAST-MODIFIED:20251208T024617Z UID:52886-1764671400-1764680400@prinz.org.nz SUMMARY:Making Data Work for You: Critical Thinking for Communicators DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/making-data-work-for-you-critical-thinking-for-communicators/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251127T173000 DTEND;TZID=Pacific/Auckland:20251127T193000 DTSTAMP:20260922T002403 CREATED:20251024T033520Z LAST-MODIFIED:20251024T033821Z UID:52850-1764264600-1764271800@prinz.org.nz SUMMARY:Celebrate the Season with PRINZ Southern DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/celebrate-the-season-with-prinz-southern-2/ LOCATION:Muy Muy\, 44 Welles Street\, Christchurch ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/10/2024-banners-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251127T150000 DTEND;TZID=Pacific/Auckland:20251127T180000 DTSTAMP:20260922T002403 CREATED:20251104T015458Z LAST-MODIFIED:20251118T030752Z UID:52898-1764255600-1764266400@prinz.org.nz SUMMARY:A PR Industry Celebration of Resilience and the Importance of Communications DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/prinz-communicator-of-the-year/ LOCATION:Grand Millenium Hotel\, 71 Mayoral Drive\, Cnr Vincent Street\,\, Auckland\, 1010\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/11/2025-banners-43.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251125T120000 DTEND;TZID=Pacific/Auckland:20251125T130000 DTSTAMP:20260922T002403 CREATED:20251023T011542Z LAST-MODIFIED:20251117T021054Z UID:52787-1764072000-1764075600@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Special PR DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-special-pr/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-113-scaled-e1761181180399.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251119T120000 DTEND;TZID=Pacific/Auckland:20251119T130000 DTSTAMP:20260922T002403 CREATED:20251023T004055Z LAST-MODIFIED:20251023T011845Z UID:50873-1763553600-1763557200@prinz.org.nz SUMMARY:What Makes a Gold Award-Winning Submission: Pead DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/what-makes-a-gold-award-winning-submission-pead/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/07/250528_PRINZ-297-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251113T120000 DTEND;TZID=Pacific/Auckland:20251113T130000 DTSTAMP:20260922T002403 CREATED:20251104T030039Z LAST-MODIFIED:20251104T230510Z UID:53027-1763035200-1763038800@prinz.org.nz SUMMARY:Delicate interactions: relational skills in public relations consulting - Webinar DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/delicate-interactions-relational-skills-in-public-relations-consulting-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/11/relational-skills.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251106T093000 DTEND;TZID=Pacific/Auckland:20251106T130000 DTSTAMP:20260922T002403 CREATED:20250926T060816Z LAST-MODIFIED:20251102T213750Z UID:52175-1762421400-1762434000@prinz.org.nz SUMMARY:Taranaki Event - Hands on AI: From Next to Now DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/hands-on-ai-from-next-to-now/ LOCATION:Toi Foundation\, 121 Gill Street\, New Plymouth\, 4310 ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/09_2025-PR-Knowledge-Hub-Mount-Taranaki-and-AI.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T170000 DTEND;TZID=Pacific/Auckland:20251105T190000 DTSTAMP:20260922T002403 CREATED:20250930T084023Z LAST-MODIFIED:20251102T210608Z UID:52142-1762362000-1762369200@prinz.org.nz SUMMARY:Podcasting: Producing\, Pitching and Promoting DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/podcasting-producing-pitching-and-promoting/ LOCATION:Kordia\, Level 3\, 162 Victoria Street West\, Auckland\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-35.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251105T093000 DTEND;TZID=Pacific/Auckland:20251112T123000 DTSTAMP:20260922T002403 CREATED:20250710T234736Z LAST-MODIFIED:20251030T035709Z UID:50697-1762335000-1762950600@prinz.org.nz SUMMARY:Data-Driven Storytelling DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/data-driven-storytelling-3/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/11/data-driven-storytelling.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251104T120000 DTEND;TZID=Pacific/Auckland:20251104T133000 DTSTAMP:20260922T002403 CREATED:20251006T222514Z LAST-MODIFIED:20251029T032733Z UID:52418-1762257600-1762263000@prinz.org.nz SUMMARY:PRINZ Awards 2026: What are the judges looking for? - Webinar DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/prinz-awards-2026-what-are-the-judges-looking-for-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/10/250528_PRINZ-1-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251028T093000 DTEND;TZID=Pacific/Auckland:20251028T123000 DTSTAMP:20260922T002403 CREATED:20250817T231818Z LAST-MODIFIED:20251217T040147Z UID:51508-1761643800-1761654600@prinz.org.nz SUMMARY:Down the Rabbit Hole: Understanding Government Relations DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/down-the-rabbit-hole-understanding-government-relations/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/08/alice.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251023T093000 DTEND;TZID=Pacific/Auckland:20251030T123000 DTSTAMP:20260922T002403 CREATED:20250710T041629Z LAST-MODIFIED:20250710T041822Z UID:47741-1761211800-1761827400@prinz.org.nz SUMMARY:Telling Our Stories Well DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/telling-our-stories-well-4/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/03/PRINZ-Gala-Dinner-Event-Cover-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251022T120000 DTEND;TZID=Pacific/Auckland:20251022T130000 DTSTAMP:20260922T002403 CREATED:20250926T060526Z LAST-MODIFIED:20251007T005920Z UID:52252-1761134400-1761138000@prinz.org.nz SUMMARY:The Adoption of Communication Technologies in PR - Webinar DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/the-adoption-of-communication-technologies-in-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2025/09/CommsTech2.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251016T093000 DTEND;TZID=Pacific/Auckland:20251021T110000 DTSTAMP:20260922T002403 CREATED:20250714T042203Z LAST-MODIFIED:20251210T200303Z UID:50634-1760607000-1761044400@prinz.org.nz SUMMARY:AI Playbook for Behaviour Change DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/ai-playbook-for-behaviour-change/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/07/Thinking-Fast-Wise-with-AI-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T121500 DTEND;TZID=Pacific/Auckland:20251014T134500 DTSTAMP:20260922T002403 CREATED:20250910T035656Z LAST-MODIFIED:20251007T213338Z UID:51838-1760444100-1760449500@prinz.org.nz SUMMARY:Christchurch Event: Impact through Strategic Media Engagement DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/christchurch-event-impact-through-strategic-media-engagement/ LOCATION:Environment Canterbury\, 200 Tuam Street\, Christchurch\, 8011 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-30.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251014T093000 DTEND;TZID=Pacific/Auckland:20251014T160000 DTSTAMP:20260922T002404 CREATED:20250710T025459Z LAST-MODIFIED:20250710T031437Z UID:50640-1760434200-1760457600@prinz.org.nz SUMMARY:Issues and Crisis Management DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/issues-and-crisis-management-7/ LOCATION:EMA\, 145 Khyber Pass Road\, Grafton\, Auckland ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/06/isses-and-crisis-amangement.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251008T173000 DTEND;TZID=Pacific/Auckland:20251008T193000 DTSTAMP:20260922T002404 CREATED:20250919T052201Z LAST-MODIFIED:20251007T231737Z UID:52077-1759944600-1759951800@prinz.org.nz SUMMARY:Pathways to PR: From Student to PR Professional DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/pathways-to-pr-from-student-to-pr-professional/ LOCATION:GRC Partners + Porter Novelli Offices\, 100 College Hill\, Auckland\, Ponsonby\, 1011\, New Zealand ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/09/2025-banners-34.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20251007T093000 DTEND;TZID=Pacific/Auckland:20251008T120000 DTSTAMP:20260922T002404 CREATED:20250605T001656Z LAST-MODIFIED:20250605T001740Z UID:49447-1759829400-1759924800@prinz.org.nz SUMMARY:Speechwriting Essentials DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/speechwriting-essentials-3/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2024/01/PR-16.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250924T120000 DTEND;TZID=Pacific/Auckland:20250924T130000 DTSTAMP:20260922T002404 CREATED:20250817T222722Z LAST-MODIFIED:20250901T211201Z UID:51485-1758715200-1758718800@prinz.org.nz SUMMARY:Unlocking the Power of Podcasting for PR - Webinar DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/unlocking-the-power-of-podcasting-for-pr-webinar/ LOCATION:Online ATTACH;FMTTYPE=image/webp:https://prinz.org.nz/wp-content/uploads/2025/08/podcasting-photo.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250923T093000 DTEND;TZID=Pacific/Auckland:20250923T124500 DTSTAMP:20260922T002404 CREATED:20250704T020636Z LAST-MODIFIED:20250704T020636Z UID:50311-1758619800-1758631500@prinz.org.nz SUMMARY:Sub-editing and Proofreading: Key writing and editing tips to make your copy sing DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing-2/ LOCATION:Online ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2024/12/edit-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250916T100000 DTEND;TZID=Pacific/Auckland:20250916T120000 DTSTAMP:20260922T002404 CREATED:20250626T005025Z LAST-MODIFIED:20251205T031852Z UID:50239-1758016800-1758024000@prinz.org.nz SUMMARY:Communications and Governance DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/communications-and-governance-2/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/12/PR-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Pacific/Auckland:20250904T073000 DTEND;TZID=Pacific/Auckland:20250904T090000 DTSTAMP:20260922T002404 CREATED:20250807T222636Z LAST-MODIFIED:20250814T022848Z UID:50718-1756971000-1756976400@prinz.org.nz SUMMARY:SOLD OUT: Auckland Event: Rethinking Roles - AI\, Ethics and the Future of Communications Teams DESCRIPTION:28th October 2026 @ 7:00am - 8:30am \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OverviewAI is increasingly becoming a tool of the trade for many public relations and communications professionals. Like any developing technology tool\, it has its pros and cons. The way we use it varies across industries and practices. Join PRINZ members in Tauranga for a panel discussion on the successes and learnings of using AI in PR and communications. Light breakfast is included. PRINZ CEO Susanne Martin hosts Catherine Arrow (PR Knowledge Hub)\, Nick McDonald (Likeable Lab)\, and Clarissa van Emmenes (PMG Funds) for an insightful conversation on real-world applications of AI in PR and communications. Learn about the trends they’re seeing\, where they’ve found success with AI\, the tools they’re using every day to make their work more efficient and effective\, their predictions for the future of AI\, and the things you should look out for when using AI tools. We’ll also talk about the ethics of using AI. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the PanellistsCatherine Arrow LPRINZ FPRINZ FCIPR\, PR Knowledge Hub Catherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Catherine has been researching and teaching others about AI for over a decade. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies.  Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nick McDonald\, Likeable Lab Nick McDonald is the Head Honcho at Likeable Lab\, a socially led digital marketing agency. He leads the agency’s AI strategy and governance\, on top of client strategy and overseeing day-to-day operations.   Nick has spent the past few years testing AI tools inside a live agency of 20+ people\, rather than talking about them from the sidelines. He’s built the policy for how his team uses AI responsibly\, and will talk to what’s worked\, what hasn’t\, and what he’d do differently. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Clarissa van Emmenes\, PMG Funds Clarissa van Emmenes leads communications and content at PMG Funds and is a 2x PRINZ award winner with over 13 years’ experience across corporate\, infrastructure and tertiary sectors.   She has built and deployed AI workflows for content\, tone-of-voice modelling and channel distribution in-house\, and guest lectures on AI and automation in communications through NZIE and the ALI Institute. Clarissa is Tauranga-based and passionate about helping comms professionals use AI practically and responsibly. URL:https://prinz.org.nz/event/auckland-event-rethinking-roles-ai-ethics-and-the-future-of-communications-teams/ LOCATION:Momentum Consulting Offices\, Shed 20\, Princes Warf\, Quay Street\, Auckland\, 1010 ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2025/06/ai-transforming-pr-with-media-monitoring-predictive-analytics-and-enhanced-personalised-communication.png END:VEVENT END:VCALENDAR