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DTSTART;TZID=Pacific/Auckland:20230310T123000
DTEND;TZID=Pacific/Auckland:20230310T133000
DTSTAMP:20260622T203618
CREATED:20230227T213507Z
LAST-MODIFIED:20230227T220356Z
UID:29670-1678451400-1678455000@prinz.org.nz
SUMMARY:TikTok Learning Lunch
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/tiktok-learning-lunch/
LOCATION:Wellington City Council\, 113 The Terrace\, Wellington\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2023/02/POSTS-PRINZ-FB-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230308T093000
DTEND;TZID=Pacific/Auckland:20230308T160000
DTSTAMP:20260622T203618
CREATED:20230118T212542Z
LAST-MODIFIED:20230307T013418Z
UID:28473-1678267800-1678291200@prinz.org.nz
SUMMARY:Issues and Crisis Management
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/issues-and-crisis-management-3/
LOCATION:Auckland
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/02/iStock-1127397327.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230228T040000
DTEND;TZID=Pacific/Auckland:20230228T050000
DTSTAMP:20260622T203618
CREATED:20230220T205708Z
LAST-MODIFIED:20230220T212159Z
UID:29301-1677556800-1677560400@prinz.org.nz
SUMMARY:Global Alliance: What do professional communicators do when the world goes crazy?
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/global-alliance-what-do-professional-communicators-do-when-the-world-goes-crazy/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/11/planet-earth-dawn-sunset-from-space-silhouette-planet-earth-in-rays-picture-id1343101108.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230223T170000
DTEND;TZID=Pacific/Auckland:20230223T190000
DTSTAMP:20260622T203618
CREATED:20230123T204714Z
LAST-MODIFIED:20230123T211345Z
UID:28721-1677171600-1677178800@prinz.org.nz
SUMMARY:Working with local media: an insider’s guide
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/working-with-local-media-an-insiders-guide/
LOCATION:Wintec Te Pūkenga City Campus\, Event Room 1\, Tristram Street\, Hamilton Central\, 3200\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2023/01/waldemar-JYPDh4ter10-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230222T120000
DTEND;TZID=Pacific/Auckland:20230222T130000
DTSTAMP:20260622T203618
CREATED:20230131T021807Z
LAST-MODIFIED:20230213T233528Z
UID:28912-1677067200-1677070800@prinz.org.nz
SUMMARY:PRINZ Awards Winners Share their Secrets for Success: Online Panel Session
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-awards-winners-share-their-secrets-for-success-online-panel-session/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/01/iStock-1279103299.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230131T120000
DTEND;TZID=Pacific/Auckland:20230131T130000
DTSTAMP:20260622T203618
CREATED:20230124T024147Z
LAST-MODIFIED:20230124T025117Z
UID:28782-1675166400-1675170000@prinz.org.nz
SUMMARY:How to Write a PRINZ Awards Winning Entry
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/how-to-write-a-prinz-awards-winning-entry/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/12/A93Q0202_2019072560823539_20190725105107-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230125T120000
DTEND;TZID=Pacific/Auckland:20230125T130000
DTSTAMP:20260622T203618
CREATED:20221205T211738Z
LAST-MODIFIED:20230123T214245Z
UID:28115-1674648000-1674651600@prinz.org.nz
SUMMARY:PRINZ Supreme Award Winner: Waipā District Council Webinar
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-supreme-award-winner-waipa-district-council-webinar/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/12/Waipa-landscape.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20230124T093000
DTEND;TZID=Pacific/Auckland:20230124T103000
DTSTAMP:20260622T203618
CREATED:20221212T023205Z
LAST-MODIFIED:20221220T223156Z
UID:28195-1674552600-1674556200@prinz.org.nz
SUMMARY:Demystifying New Zealand Government Procurement with Andrew Thrift (Members Only Event)
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/demystifying-nz-government-procurement-with-andrew-thrift/
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/12/Demystifying-New-Zealand-Government-Procurement-with-Andrew-Thrift-Members-Only-Event-copy-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221208T170000
DTEND;TZID=Pacific/Auckland:20221208T193000
DTSTAMP:20260622T203618
CREATED:20221102T230308Z
LAST-MODIFIED:20221103T215006Z
UID:27619-1670518800-1670527800@prinz.org.nz
SUMMARY:PRINZ Waikato Christmas Function
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-waikato-christmas-function/
LOCATION:Mr Pickles Bar & Eatery\, 298 Victoria Street\, Hamilton Central\, Hamilton\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Screen-Shot-2022-11-03-at-11.29.53-AM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221206T170000
DTEND;TZID=Pacific/Auckland:20221206T190000
DTSTAMP:20260622T203618
CREATED:20221107T033604Z
LAST-MODIFIED:20221204T223120Z
UID:27662-1670346000-1670353200@prinz.org.nz
SUMMARY:Say goodbye to 2022\, and hello to the new PRINZ CEO\, Susanne Martin.
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/say-goodbye-to-2022-and-hello-to-the-new-prinz-ceo/
LOCATION:Pilkingtons Restaurant and Bar\, 41 Shortland Street Auckland CBD\, Auckland\, 1010\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Screen-Shot-2022-11-09-at-2.50.25-PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221201T170000
DTEND;TZID=Pacific/Auckland:20221201T193000
DTSTAMP:20260622T203618
CREATED:20221122T005928Z
LAST-MODIFIED:20221122T023109Z
UID:27900-1669914000-1669923000@prinz.org.nz
SUMMARY:PRINZ Central Division’s End of Year Celebration
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-central-divisions-end-of-year-celebration/
LOCATION:The Hudson\, Chews Lane\, 56 Victoria Street\, Te Aro\, Wellington 6011\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/11/Central-Division-Farewell-2022.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221201T090000
DTEND;TZID=Pacific/Auckland:20221202T110000
DTSTAMP:20260622T203619
CREATED:20220915T021720Z
LAST-MODIFIED:20221026T224933Z
UID:26506-1669885200-1669978800@prinz.org.nz
SUMMARY:Measurement and Evaluation for Communications
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/measurement-and-evaluation/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1165734855-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221124T173000
DTEND;TZID=Pacific/Auckland:20221124T190000
DTSTAMP:20260622T203619
CREATED:20220929T062347Z
LAST-MODIFIED:20221123T213407Z
UID:26750-1669311000-1669316400@prinz.org.nz
SUMMARY:Goodbye 2022!
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/goodbye-2022/
LOCATION:Casa Publica\, 180 Armagh Street\, Christchurch Central\, Christchurch\, 8011\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/09/Casa-.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221124T140000
DTEND;TZID=Pacific/Auckland:20221124T150000
DTSTAMP:20260622T203619
CREATED:20221031T195954Z
LAST-MODIFIED:20221103T003752Z
UID:27482-1669298400-1669302000@prinz.org.nz
SUMMARY:Collective Immunity Protects our Community: Webinar (PRINZ Silver Awards Winner)
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-silver-awards-winner-protective-immunity-protects-our-community-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/10/istockphoto-1282344509-612x612-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221122T120000
DTEND;TZID=Pacific/Auckland:20221122T130000
DTSTAMP:20260622T203619
CREATED:20220824T231143Z
LAST-MODIFIED:20221026T224323Z
UID:26161-1669118400-1669122000@prinz.org.nz
SUMMARY:PRINZ Awards Winner: When Nature Calls Webinar
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-awards-winner-when-nature-calls-webinar/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/44_Community_Olivia-Wix_Palmerston-North-City-Council-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221117T170000
DTEND;TZID=Pacific/Auckland:20221117T193000
DTSTAMP:20260622T203619
CREATED:20221011T022520Z
LAST-MODIFIED:20221026T223437Z
UID:26961-1668704400-1668713400@prinz.org.nz
SUMMARY:TVNZ – The Grand Tour (provided by PRINZ)
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/tvnz-the-grand-tour/
LOCATION:TVNZ – Cnr Victoria St West\, 100 Victoria Street West\, Auckland Central\, Auckland\, New Zealand
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/10/TVNZ-press-photos-NSL-dec-2019-28-scaled-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221116T093000
DTEND;TZID=Pacific/Auckland:20221116T120000
DTSTAMP:20260622T203619
CREATED:20220928T214657Z
LAST-MODIFIED:20221114T203131Z
UID:26657-1668591000-1668600000@prinz.org.nz
SUMMARY:IC Futures – Inside Internal Communication
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/ic-futures-inside-internal-communication-5/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/connect-the-people-concept-crowd-of-vivid-colored-people-connected-vector-id1190206395.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221115T120000
DTEND;TZID=Pacific/Auckland:20221115T130000
DTSTAMP:20260622T203619
CREATED:20220824T035743Z
LAST-MODIFIED:20221026T224213Z
UID:26125-1668513600-1668517200@prinz.org.nz
SUMMARY:PRINZ Awards Gold Winner: Ōkārito GorseBusters Webinar
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-awards-gold-winner-okarito-gorsebusters/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/82_Media_Aaron-Rees_Development-West-Coast.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221110T170000
DTEND;TZID=Pacific/Auckland:20221110T183000
DTSTAMP:20260622T203619
CREATED:20220920T103705Z
LAST-MODIFIED:20221101T003914Z
UID:26583-1668099600-1668105000@prinz.org.nz
SUMMARY:Ask an expert: with Strahan Wallis\, CEO Clemenger Group (NZ)
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/ask-an-expert-an-hour-with-strahan-wallis-ceo-clemenger-group-nz/
LOCATION:Clemenger Group\, Level 2\, 1 Post Office Square\, Wellington Central\, Wellington\, 6011\, New Zealand
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/09/PRINZ-CENTRAL-DIVISION-2048-×-1417-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221109T100000
DTEND;TZID=Pacific/Auckland:20221109T130000
DTSTAMP:20260622T203619
CREATED:20220912T052203Z
LAST-MODIFIED:20230110T011006Z
UID:26434-1667988000-1667998800@prinz.org.nz
SUMMARY:Digital PR 101
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/digital-pr-101-2/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/09/iStock-1168910967.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221020T173000
DTEND;TZID=Pacific/Auckland:20221020T190000
DTSTAMP:20260622T203619
CREATED:20220929T034404Z
LAST-MODIFIED:20221021T010546Z
UID:26734-1666287000-1666292400@prinz.org.nz
SUMMARY:Secrets of Success
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/secrets-of-success/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/07/group-of-successful-business-people-happy-in-office-picture-id638748420.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20221012T093000
DTEND;TZID=Pacific/Auckland:20221012T160000
DTSTAMP:20260622T203619
CREATED:20220713T024334Z
LAST-MODIFIED:20220927T224659Z
UID:25214-1665567000-1665590400@prinz.org.nz
SUMMARY:Issues and Crisis Management
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/issues-and-crisis-management-2/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2021/03/iStock-1220321756-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20220929T170000
DTEND;TZID=Pacific/Auckland:20220929T200000
DTSTAMP:20260622T203619
CREATED:20220719T023306Z
LAST-MODIFIED:20220719T023347Z
UID:25404-1664470800-1664481600@prinz.org.nz
SUMMARY:Wellington Comms Catch-up
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/wellington-comms-catch-up-2/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/07/Warmfriendlyatmosphere.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20220922T073000
DTEND;TZID=Pacific/Auckland:20220922T083000
DTSTAMP:20260622T203619
CREATED:20220825T004353Z
LAST-MODIFIED:20220825T091831Z
UID:26175-1663831800-1663835400@prinz.org.nz
SUMMARY:Waikato Networking Breakfast
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/waikato-networking-breakfast/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/08/Networking-Breakfast.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20220915T073000
DTEND;TZID=Pacific/Auckland:20220915T083000
DTSTAMP:20260622T203619
CREATED:20220719T051648Z
LAST-MODIFIED:20220802T011738Z
UID:25429-1663227000-1663230600@prinz.org.nz
SUMMARY:Parakuihui ki Pōneke
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/parakuihui-ki-poneke/
ATTACH;FMTTYPE=image/png:https://prinz.org.nz/wp-content/uploads/2022/07/Breakfast-event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20220908T183000
DTEND;TZID=Pacific/Auckland:20220908T183000
DTSTAMP:20260622T203619
CREATED:20220714T011044Z
LAST-MODIFIED:20220714T021749Z
UID:25312-1662661800-1662661800@prinz.org.nz
SUMMARY:Wellington region PRINZ Fellows' Dinner
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/wellington-region-prinz-fellows-dinner/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2022/07/36279835_1482003868570866_212264202960633856_o-190521-071842.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20220902T093000
DTEND;TZID=Pacific/Auckland:20220902T170000
DTSTAMP:20260622T203619
CREATED:20220610T050024Z
LAST-MODIFIED:20220620T231707Z
UID:20685-1662111000-1662138000@prinz.org.nz
SUMMARY:In the Hot Seat? Media and Presentation Training for PR and Communications Practitioners at TVNZ – Auckland
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/in-the-hot-seat-media-and-presentation-training-for-pr-and-communications-practitioners-4/
ATTACH;FMTTYPE=image/jpeg:https://prinz.org.nz/wp-content/uploads/2020/09/iStock-815256426.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20220824T120000
DTEND;TZID=Pacific/Auckland:20220824T130000
DTSTAMP:20260622T203619
CREATED:20220803T044806Z
LAST-MODIFIED:20220823T215323Z
UID:25783-1661342400-1661346000@prinz.org.nz
SUMMARY:PRINZ Student Members Careers Workshop
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/prinz-student-members-careers-workshop/
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20220818T093000
DTEND;TZID=Pacific/Auckland:20220818T120000
DTSTAMP:20260622T203619
CREATED:20220627T022017Z
LAST-MODIFIED:20220817T011427Z
UID:24901-1660815000-1660824000@prinz.org.nz
SUMMARY:How to get positive news media coverage for your clients in today’s world  - A masterclass with Pete Burdon
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/how-to-get-positive-news-media-coverage-for-your-clients-in-todays-world-a-masterclass-with-pete-burdon/
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BEGIN:VEVENT
DTSTART;TZID=Pacific/Auckland:20220811T163000
DTEND;TZID=Pacific/Auckland:20220811T183000
DTSTAMP:20260622T203619
CREATED:20220713T095749Z
LAST-MODIFIED:20220815T234803Z
UID:25256-1660235400-1660242600@prinz.org.nz
SUMMARY:Taking a kaupapa Maaori approach to communication
DESCRIPTION:2nd & 3rd September 2026 @ 9:00am - 12:00pm (2x Morning sessions)						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewHow do you know whether your communication is making a difference?  In an increasingly data-driven world\, you may have access to more information than ever before. The challenge is knowing what to pay attention to\, how to interpret it\, and how to use it to improve strategic communication. Equally important is being able to show not only what you did\, but what changed as a result for your organisation\, client or cause. Effective research\, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts. This practical course is designed to help you build confidence in research\, measurement and evaluation\, whether you are starting from scratch\, refreshing your knowledge\, or looking to align your practice with current global standards. You will learn how to use research to inform planning\, set meaningful objectives\, select the right metrics\, interpret results\, and communicate insights to stakeholders. The course also explores how to move beyond vanity metrics to measuring and evaluating outcomes and impact that can inform future decisions. Key content Latest models and frameworks of research\, planning\, measurement\, and evaluation.Methods of gathering useful research insights.Linking communication goals to organisational KPIs.Setting SMART objectives that link to outputs\, outcomes\, and impact.Picking the right metrics for measuring communication across all channels (paid\, earned\, owned\, and shared).Monitoring progress and building tailored dashboards.Interpreting results to evaluate effectiveness of planning.Reporting and demonstrating the value of public relations and communication.Turning measurement and evaluation data into research insights for future planning.Along with understanding the above content\, you will learn through practical workshops including: In a group: Analysis of a real-life case study on research\, measurement\, and evaluation.In a group: Simulation of research\, measurement\, and evaluation for a mock communication project.Individual: Application of the concepts to your own organisational work/project/plan.Learning Outcomes Understand the current and globally accepted standards of research\, measurement and evaluation for public relations and communication management.Know the tools and techniques that can aid in your research\, measurement\, evaluation and reporting process.Create a measurement and evaluation framework that suits your own public relations and communication context.This course content aligns with the Global Capability Framework with particular emphasis on this summary: Communication Capabilities To conduct formative and evaluative research to underpin communication strategies and tactics Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Dr. Deepti Bhargava (APR\, FPRINZ)\, Senior Lecturer & Head of Department (Advertising & Brand Creativity\, Digital Communication and Public Relations) at Auckland University of Technology (AUT).  Dr Deepti Bhargava is a Senior Lecturer and Head of Department\, Advertising & Brand Creativity\, Digital Communication and Public Relations at Auckland University of Technology (AUT).  She teaches across various courses including Strategic Communication Planning\, and the student led PR consultancy – Outside the Square. In these courses\, she and her colleagues guide students to use research\, planning\, evaluation\, and reflection as critical tools of PR success. Deepti is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with. She is an Accredited Member and Fellow of PRINZ and previously served as Chief Examiner for the Accreditation Programme (2021–2023)\, for which she now serves as a moderator. Prior to joining AUT\, Deepti worked in corporate communications\, advertising\, and feature writing. Her research interests include culture\, diversity\, equity\, and inclusion (DEI)\, digital communication\, Artificial Intelligence (AI)\, work-integrated learning (WIL)\, and public relations research\, measurement\, evaluation\, and reflection.
URL:https://prinz.org.nz/event/taking-a-kaupapa-maaori-approach-to-communication/
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