PRINZ - Public Relations Institute of New Zealand

Working with local media: an insider’s guide
2023-02-23 17:00 - 19:00 (Pacific/Auckland) | Wintec Te Pūkenga City Campus, Event Room 1, Tristram Street, Hamilton Central, 3200, New Zealand
5th November @ 10:00am - 12:00pm & 10th November 2026 @ 10:00am - 11:00am

OverviewEffective public relations practice requires more than strong messaging in NZ. Many cases call for cultural understanding, integrity, and a genuine commitment to Tiriti-based principles. This dynamic, practice-focused workshop is designed to equip PR professionals with the tools and confidence to work responsibly and respectfully within an Aotearoa context. Whether you are completely new to Tiriti-based practices or looking to strengthen your current approach, this session provides clear, practical guidance you can apply immediately in your communications work. Learning Outcomes By the end of the workshop, participants will be able to: Explore Tiriti-based principles and their relevance for PRINZ work.Identify practical ways to embed te reo Māori (Māori language) and tikanga Māori (customs and practices) into day-to-day PR workBuild confidence to engage respectfully with Māori perspectives in professional contexts.Workshop Structure The session is strongly practice-focused, with emphasis on practical actions you can apply immediately in your PR and communications work: Working Responsibly in an Aotearoa ContextA brief overview of expectations for professional practice, with regard to Te Tiriti o WaitangiUsing Te Reo Māori and Tikanga AppropriatelyPractical guidance on:Using te reo Māori confidently and correctly in written and spoken communicationsUnderstanding basic tikanga and how it influences professional interactionsReflection and Next StepsGuided discussion to identify simple, achievable actions.

Your facilitators are:Jennifer Leahy – FacilitatorJennifer Leahy is an experienced adult educator and facilitator with a strong national profile in professional learning and development. She has worked across the tertiary education, corrections, corporate, and community sectors. Her facilitation style is practical, inclusive, and grounded in real-world experience, with a strong focus on engaging adult learners and supporting reflective professional practice.

Charmaine Tukua-Pouwhare – Consultant and Co-facilitatorCharmaine Tukua-Pouwhare, Te Taumata Tapu o Ngāi Tuāhuriri, is a senior educator at Ara Institute of Canterbury. She has served as a kaiako, programme leader, and currently as the operations coordinator at Te Puna Wānaka, Ara’s Māori education unit. Her leadership has been instrumental in enhancing Māori learners’ engagement and success in tertiary education. In addition, Charmaine has actively contributed to national literacy training and qualification delivery, ensuring culturally responsive educational practices.

PRINZ Awards Winners Share their Secrets for Success: Online Panel Session
2023-02-22 12:00 - 13:00

How to Write a PRINZ Awards Winning Entry
2023-01-31 12:00 - 13:00

PRINZ Supreme Award Winner: Waipā District Council Webinar
2023-01-25 12:00 - 13:00

Demystifying New Zealand Government Procurement with Andrew Thrift (Members Only Event)
2023-01-24 09:30 - 10:30

PRINZ Waikato Christmas Function
2022-12-08 17:00 - 19:30 | Mr Pickles Bar & Eatery, 298 Victoria Street, Hamilton Central, Hamilton, New Zealand

Say goodbye to 2022, and hello to the new PRINZ CEO, Susanne Martin.
2022-12-06 17:00 - 19:00 | Pilkingtons Restaurant and Bar, 41 Shortland Street Auckland CBD, Auckland, 1010, New Zealand

PRINZ Central Division’s End of Year Celebration
2022-12-01 17:00 - 19:30 | The Hudson, Chews Lane, 56 Victoria Street, Te Aro, Wellington 6011, New Zealand

Measurement and Evaluation for Communications
2022-12-01 09:00 - 2022-12-02 11:00 | Online

Goodbye 2022!
2022-11-24 17:30 - 19:00 | Casa Publica, 180 Armagh Street, Christchurch Central, Christchurch, 8011, New Zealand

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2022-11-24 14:00 - 15:00 | Online

PRINZ Awards Winner: When Nature Calls Webinar
2022-11-22 12:00 - 13:00 | Online

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2022-11-17 17:00 - 19:30 | TVNZ – Cnr Victoria St West, 100 Victoria Street West, Auckland Central, Auckland, New Zealand

IC Futures – Inside Internal Communication
2022-11-16 09:30 - 12:00 | Online

PRINZ Awards Gold Winner: Ōkārito GorseBusters Webinar
2022-11-15 12:00 - 13:00 | Online

Ask an expert: with Strahan Wallis, CEO Clemenger Group (NZ)
2022-11-10 17:00 - 18:30 | Clemenger Group, Level 2, 1 Post Office Square, Wellington Central, Wellington, 6011, New Zealand

Digital PR 101
2022-11-09 10:00 - 13:00 | Online

Secrets of Success
2022-10-20 17:30 - 19:00

Issues and Crisis Management
2022-10-12 09:30 - 16:00

Wellington Comms Catch-up
2022-09-29 17:00 - 20:00

Waikato Networking Breakfast
2022-09-22 07:30 - 08:30

Parakuihui ki Pōneke
2022-09-15 07:30 - 08:30

Wellington region PRINZ Fellows' Dinner
2022-09-08 18:30

In the Hot Seat? Media and Presentation Training for PR and Communications Practitioners at TVNZ – Auckland
2022-09-02 09:30 - 17:00

PRINZ Student Members Careers Workshop
2022-08-24 12:00 - 13:00

How to get positive news media coverage for your clients in today’s world - A masterclass with Pete Burdon
2022-08-18 09:30 - 12:00

Taking a kaupapa Maaori approach to communication
2022-08-11 16:30 - 18:30

Develop your own Digital PR plan - 4 week course
2022-08-10 17:00 - 2022-08-31 19:00

Careers in PR and communication
2022-08-10 12:00 - 13:00

New professionals coffee catch-up
2022-07-26 10:00 - 11:00
