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DTSTART;TZID=Pacific/Auckland:20260414T093000
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SUMMARY:Sub-editing and Proofreading - Key writing and editing tips to make your copy sing
DESCRIPTION:Thursday 24th September 2026 @ 9:30am-12:00pm						\n					\n				\n				\n			\n			\n		\n				\n				\n					\n		\n					\n		\n				\n				\n							OverviewIn three years artificial intelligence has moved from useful tool to active presence in public relations and communication. It continues to shaped search\, content\, stakeholder engagement\, internal communication\, issues management\, reputation\, research and crisis response. It has also changed the risks practitioners must understand and advise on\, from narrative attacks and synthetic content to governance\, ethics\, data protection and organisational accountability. Mastering AI in PR is a highly practical\, live online session designed to help practitioners strengthen their ability to apply AI\, using the technology with greater purpose\, confidence and control. The session takes you into the current operating environment\, exploring how models and workplace tools such as ChatGPT\, Microsoft Copilot\, Claude\, Gemini and DeepSeek can be used in daily practice to support strategy\, analysis\, planning\, content development\, stakeholder insight\, consultation\, issues and risk management. This is a practical working session focused on what practitioners need to know now\, what has changed in recent months and how to apply AI responsibly and ethically in real-world practice. Participants will work through practical examples\, use cases and professional scenarios designed to improve capability\, sharpen judgement and support better advice to organisations. Suitable for practitioners at any stage of their career\, this session will help you keep pace with AI developments\, improve your own practice and guide your organisation through the opportunities\, risks and responsibilities of AI adoption. You will cover: How to build an AI-augmented workflow — use AI to support research\, planning\, drafting\, analysis\, review and evaluation without losing professional control.How to use AI for insight and sensemaking — analyse information\, identify patterns\, compare perspectives and surface emerging issues\, risks and stakeholder concerns.How to work with AI-generated assets — develop\, test and refine content\, visuals\, scenarios\, messages and communication materials while maintaining strategic\, ethical and reputational alignment.How to understand and use digital agents — explore the role of agentic AI in task automation\, stakeholder analysis\, consultation support\, monitoring\, issue escalation and crisis response.How to recognise AI-enabled risks — misinformation\, synthetic content\, narrative attacks\, bias\, hallucination\, over-reliance and the reputational consequences of poor AI use.How to strengthen AI governance and professional judgement — understand the work to do before AI is adopted\, deployed or trusted\, and support responsible use across your organisation.GST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box.  						\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n							Your presenter is..Catherine Arrow LPRINZ FPRINZ FCIPRCatherine Arrow is a pioneer and recognised leader in public relations education and practice and was named Global Public Relations Practitioner of the Year at the World PR Awards. She works with professionals and organisations of all types to build capability\, strengthen strategy and deliver meaningful outcomes. As founder and director of PR Knowledge Hub\, Catherine leads an independent learning centre that provides high-quality professional development for practitioners worldwide — in person\, online and on demand. Her work spans organisational relations\, internal communication\, public engagement\, advocacy\, ethics\, risk and reputation\, with a central focus on the practical use of emerging technologies. Over the last decade\, she has focused on exploring and communicating the transformative impact of artificial intelligence on public relations and society\, providing critical training and guidance and launching the first global AI in PR Capability Certification in 2022. Catherine supports practitioners at all stages of their career\, helping them navigate complexity\, build trust and lead with purpose. Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand\, a Fellow of the Chartered Institute of Public Relations\, Accredited Fellow ASEAN PR Network and a Founding Chartered Public Relations Practitioner. She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI. A respected writer and speaker on the societal impacts of public relations\, Catherine’s career has spanned the Northern and Southern Hemispheres and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
URL:https://prinz.org.nz/event/sub-editing-and-proofreading-key-writing-and-editing-tips-to-make-your-copy-sing-3/
LOCATION:Online
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