Standing up the Unite Against COVID-19 campaign
October 21 @ 5:30 pm - 7:30 pm
The global COVID-19 pandemic has presented many challenges, and one of the most significant tasks has been influencing behaviour at a national level to ensure the health and wellbeing of all New Zealanders.
Join us for a panel event with experts Gemma Bevan and Katie Brown, who lead the stand-up phase of the Unite Against COVID-19 campaign. We’ll also hear from agency experts Mark Dalton and Mike Gwyther from Clemenger BBDO.
Come and explore some of the challenges, insights and techniques used in one of New Zealand’s most memorable campaigns to date.
We’re looking forward to seeing you for drinks and nibbles at this evening event, which provides an opportunity for local PRINZ members, PR professionals and communication management students to get together and learn.
Gemma Bevan, Former Campaign Lead, Unite Against COVID-19 campaign
In this role, Gemma was responsible for leading the campaign’s brand, strategy and implementation during the stand-up phase of the campaign. This involved creating and leading a marketing and channels team who worked in partnership with the amazing crew at Clemenger and OMD to help Aotearoa respond to the pandemic.
Katie Brown (Raukawa, Ngāti Whātua), Former Digital Communications Lead, Unite Against COVID-19 campaign
Katie led digital communications for the New Zealand Government response to COVID-19 during the stand-up phase of the campaign. This involved managing social media channels, delivering the Unite Against COVID-19 campaign, and leading a virtual team of people who walked New Zealand through lockdown. Katie has worked with TradeMe, ACC and web design agencies, and now runs her own contracting business Social Good.
Mark Dalton, Creative Director, Clemenger BBDO
Mike Gwyther, Creative Director, Clemenger BBDO
This event is brought to you by PRINZ Central Division Committee.
If you are a student but not a PRINZ member, get your student member ticket by first registering as a PRINZ student member here.
If you have any queries or need assistance, please email firstname.lastname@example.org.
Ticket prices are GST inclusive.
Please be aware of PRINZ payment and cancellation policy.