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Dec 10

The New Leadership Imperative – are you a transformer in disguise?

December 10 @ 9:30 am - 12:00 pm

$225 – $395

10 December 2020 @ 9.30am - 12.30pm

CPD credits: 5

This course will be presented online via Zoom. 

This course has limited numbers. Small course numbers allow for tailored content and quality interaction between the facilitator and participants. 


Call it what you will, the era that follows COVID-19 is going to need something special. Whether it is ‘build back better’, ‘moving forward’ or ‘survive and thrive’, the something special everyone will need is transformative leadership. But what will that look like and will communication professionals have the courage to step up and lead, helping others to navigate the change, uncertainty, disruption and crises ahead?

This session examines the form of good leadership in the post-pandemic years, looks at the challenges to be faced and how public relations and communication professionals can successfully transition their role..

An opportunity to step back from your day-to-day ‘busy’, reflect and discover your potential as a transformational leader, the session will examine the new imperatives and provides a platform for exploration for those looking to step from management to leadership.

Key content

  • The new leadership imperatives – meeting expectations in a time of disruption
  • Essential leadership skills for the post-pandemic years
  • Identifying leadership capability and personal style
  • Understanding the difference between management and leadership
  • Leading others through change
  • Growing competences and skills among team members
  • Demonstrating value
  • Leadership dynamics in times of change and emergency
  • Moving from tactician to trusted advisor
  • Moving forwards – how to build your leadership action plan


Catherine Arrow, LPRINZ, FCIPR, Founding Chartered Public Relations Practitioner

Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.

A PRINZ Life member, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management.

Alongside her training and consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.


This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course.



December 10
9:30 am - 12:00 pm
$225 – $395


Online via Zoom




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Member ticket to 'The New Leadership Imperative'
$ 225.00
5 available
Non-member ticket to 'The New Leadership Imperative'
$ 395.00
5 available