Te Pūtahi Whakakakau Tūmatanui o Aotearoa

Loading Events

« All Events

Feb 25

PR Summer Camp 2021 – Wellington

February 25 @ 9:30 am - February 26 @ 4:30 pm

$1195 – $1595

25 February 2021 - 26 February 2021 @ 9.30am - 4.00pm

CPD credits: 20


Dive in to new thinking and recharge your skills at PRINZ PR Summer Camp 2021 – an immersive and practical experience designed to refresh your capabilities and revitalise your approach.

PR Summer Camp has something for everyone – whether you’re looking for a refresher to keep you up to date or a taste of what’s new in public relations practice – it is relevant for all practitioner levels and, as well as the chance to reflect, refresh and revisit your skills, you’ll meet and network with fellow professionals*.

PR Summer Camp takes you through four phases of practice – Activate, Energise, Influence and Drive – with each phase exploring different aspects of our work.  We’ll cover digital engagement, the latest developments in data, artificial intelligence and PR, mobile video basics, risk and reputation, news writing, social media, employee engagement and measurement plus what’s new and what’s ahead in an increasingly challenging operating environment.

After a packed two days of ‘ hands-on how-to sessions’ – which will see you film and produce video, create crisp copy, build a microsite and online resources – you will be ready to put your refreshed skills to work maintaining the critical relationships your organisation needs to keep its licence to operate.

Day One

Activate – we start with storytelling in all its forms:

  • Write now for news, social and web
  • In the picture – essential guide to images, mobile video and the tools that make it easier
  • Social stories – creating experiences, connecting your communities online, what’s in the toolbox for 2021

Energise – we put the spark into our purpose

  • Reputation – are you a good reputation guardian? Explore reputation management and must-do monitoring every practitioner should undertake
  • Relationships – who holds your organisation’s licence to operate? How will your advocates and activists affect your operations in the year ahead? Where do you need to build stakeholder relationships – and which do you need to repair?
  • Social capital, purposeful organisations and surviving crisis

Day Two

Influence – navigating change

  • We look at issues and risk and how to use predictive technologies
  • We explore change communication and how to map the way
  • We look at leadership and leadership communication – the skills you’ll need to foster in your leadership team

Drive – getting things moving

  • Creativity and employee engagement – solutions for staying involved
  • Transformation – digital engagement strategies to smooth the path of change
  • Trust – the new oil – how to build it, deserve it, keep it
  • Results – measurement, evaluation and reporting value driven outcomes

Learning outcomes

  • An refreshed understanding of public relations and communication management
  • Developed understanding of current and future practice requirements
  • Developed understanding of reflective practice and its role in skills development
  • Refreshed engagement with a variety of professional skills and competencies


Catherine Arrow, LPRINZ, FCIPR, Founding Chartered Public Relations Practitioner

Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.

A PRINZ Life member, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management.

Alongside her training and consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.

PR Summer Camp content aligns with the organisational capabilities section of the Global Capability Framework with emphasis on this summary:

Organisational Capabilities

  • To facilitate relationships and build trust with internal and external stakeholders and communities
  • To build and enhance organisational reputation
  • To provide contextual intelligence.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

*PR Summer Camp is an in-person course but, if COVID-19 alert levels are raise, it will be run virtually.



February 25 @ 9:30 am
February 26 @ 4:30 pm
$1195 – $1595


Front and Centre
69 Tory Street
Wellington, New Zealand




The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Member ticket to 'PR Summer Camp 2021 - Wellington'
$ 1,195.00
20 available
Non-member ticket to 'PR Summer Camp 2021 - Wellington'
$ 1,595.00
20 available