Matariki event – Celebrating Māori communications success
July 29 @ 4:30 pm - 6:30 pm
Waikato PRINZ is partnering with Waikato-Tainui to bring you a special event for Matariki focused on celebrating Māori communications success.
We’ll be talking about how to successfully engage with iwi, hapū and marae, and the importance of tikanga, te reo and Te Tiriti O Waitangi in your public relations practice and projects.
This interactive session will be led by Jason Ake, GM of Communications and Engagement at Waikato-Tainui.
We’ll hear from Debra Jensen, GM of Communications, Digital and Marketing at Te Hiringa Hauora – The Health Promotion Agency, about how the organisation is working with Māori communities to get its messages out – with a focus on the Covid-19 response and vaccination programme.
We’ll also learn about the Māori Communications Network, and have korero around some newsworthy topics facing our industry and society today.
Jason Ake, Waikato Tainui GM of Communications and Engagement
With more than 30 years’ experience in the communications and marketing sector, Jason Ake (Ngāti Ranginui, Pirirākau, Ngāti Māhanga) was appointed the General Manager – Engagement and Communications at Waikato Tainui in 2017. Trained as a journalist, Jason has strong connections with central government and private sectors. He leads the team responsible for the marketing, communications and engagement functions for tribal members and stakeholders of Waikato Tainui.
Debra Jensen, GM Communications, Digital and Marketing Te Hiringa Hauora – The Health Promotion Agency
Debra Jensen (Ngāpuhi, Ngāti Porou) is a senior Māori communications and marketing practitioner with more than 25 years’ experience working in the public sector including the Ministry of Education, Te Taura Whiri i te Reo Māori, Te Puni Kōkiri and more recently Te Wānanga o Aotearoa. She is also a seasoned broadcast journalist having worked at TVNZ and Māori Television. Over the past decade, Debra has been involved in creating some of New Zealand’s most iconic health campaigns, including those around the Covid-19 pandemic.