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May 12

Learning Lunch: Evolving traditional PR to Digital PR

May 12 @ 12:30 pm - 1:30 pm


12 May 2021 @ 12:30 pm - 1:30 pm

CPD credits: 2

Please note: Learning Lunches are for PRINZ members only.

Like most industries, Public Relations has seen much change in the past decade with the evolution of digital and a plethora of new channels and ways to communicate. Today’s savvy PR pros are embracing new Digital PR strategies to better connect with audiences and achieve more measurable results with their communications.

In this learning lunch, Charlene White, Founder of DigiPR, will discuss the new Digital PR mindset, why PR/Communications practitioners hold the keys to some of the most valuable levers in the digital world and how to leverage them to grow online visibility, trust and authority for a brand.


Charlene White, Founder of DigiPR,  Digital PR course facilitator

The course is run by Auckland-based Digital PR expert, Charlene White, who coaches PR agencies, in-house Comms teams and individuals on how to expand their PR skills beyond traditional media and PR techniques.

Having worked in high profile Corporate Comms roles in New Zealand, the UK and the Middle East, Charlene saw the impact the Digital Age was having on the Communications industry a few years ago – but found a lack of clarity and resources available to help PR pros learn and adapt to the new digital world.

As a result, she spent several years studying Digital PR from some of the best in the business. She has since developed a comprehensive yet, easy-to-follow, Digital PR process of her own which smashes traditional PR techniques together with new digital tools, data, SEO and measurement metrics to capture audiences in both digital ‘Browse’ and ‘Search’ mode.

Having seen the success her process was creating for her consulting clients, she launched DigiPR in 2019 to help PR pros lift their digital game.

Since then, she has coached hundreds of corporate teams, agencies and individuals on how to expand their digital skills and client offerings and to show the true value and impact of their work…beyond column inches and sentiment.

As well as being a trainer for PRINZ, she is also a coach for the Public Relations Institute of Australia (PRIA) and a mentor for Auckland University of Technology’s (AUT) Communications’ faculty.

This learning lunch is brought to you by PRINZ Northern Division Committee.

PRINZ Learning Lunch

The Learning Lunch is a relaxed, informal networking event for PRINZ members. It is a chance for members to come together and exchange ideas and experiences, so we encourage our members to come along as we would love to hear your thoughts. There is no cost involved unless you wish to order coffee or lunch.

Please be aware of PRINZ payment and cancellation policy.


May 12
12:30 pm - 1:30 pm


L’affare Newmarket
22 Melrose Street, Newmarket
Auckland, 1023 New Zealand




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Member ticket to 'Digital PR Learning Lunch'
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