Te Pūtahi Whakakakau Tūmatanui o Aotearoa

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Mar 30

Intercultural Competency

March 30 @ 9:30 am - 4:00 pm

$625 – $965

30 March 2021 @ 9.30am - 4.00pm

CPD credits: 10


The link between culture and our work as communicators is inseparable.

In our roles, we are responsible for building and maintaining organisational relationships. This can’t be done in an authentic manner without first understanding the values, beliefs, motivations, and communication needs of our increasingly diverse publics.

How do we do this without making stereotypical assumptions based on our own worldviews, which risk the relationships and reputations of the organisations we represent?

Having intercultural competency is a much-needed skill that enables us to be better equipped at communicating more mindfully in our diverse public relations contexts.

Course content

The course will include concepts and models, case studies and workshops. Come prepared to share and participate!


  • Key concepts of culture and diversity
  • Perspectives on cultural dimensions and communication styles
  • Understanding stereotyping and appropriation


  • Learning to be more mindful and reflexive
  • Reflecting on our communication practices and outputs


  • Practical toolkit for more mindful interactions and appropriate communication outputs

Learning outcomes

Workshop attendees will be:

  • More aware of the cultural context of communication
  • Able to critically assess their own intercultural communication practice
  • Confident about communicating more appropriately in culturally diverse contexts


Deepti Bhargava APR, FHEA,
Lecturer, Public Relations, Auckland University of Technology

Deepti Bhargava is a public relations lecturer at Auckland University of Technology (AUT), teaching across various papers including the student led PR consultancy – Outside the Square. She is passionate about the impact good public relations practice can have on organisations and communities and hopes to inspire the same in those she works with.

She is a Fellow of the Higher Education Academy and her research interests include culture, diversity, PR pedagogy, digital communication and PR measurement, evaluation, and reflection.

Deepti is an Accredited Member of the Public Relations Institute of New Zealand (PRINZ) and the Chief Examiner for the Accreditation in Public Relations (APR) programme. She also serves on PRINZ’s diversity & inclusion establishment group.

Prior to joining AUT, she has worked in various roles across public relations, feature writing and advertising and won industry awards. Deepti is currently pursuing a Ph.D. research on the occupational culture of New Zealand’s public relations consultancies.

This course content aligns with the organisational capabilities section of the Global Capability Framework as it enables you to communicate sensitively with stakeholders and communities across a range of cultural and other values and beliefs:

  • To facilitate relationships and build trust with internal and external stakeholders and communities
  • To build and enhance organisational reputation
  • To provide contextual intelligence

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

In the event of a COVID alert level change, this course will be postponed. 


March 30
9:30 am - 4:00 pm
$625 – $965


145 Khyber Pass Road
Auckland, New Zealand




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