Financial Communications 101
September 1 @ 9:30 am - 4:00 pm
If you think financial communication is too boring for words you should skip this bit. But be warned: you’ll be missing out on one of the most exciting, challenging and influential parts of the professional communications portfolio.
Every organisation has a general responsibility to perform financially and to communicate about that performance to affected stakeholders so they can understand your organisation’s strategy and execution and make informed decisions about their future involvement. Listed companies, government agencies and not-for-profits have particular responsibilities in this regard. Increasingly it falls on communications professionals – not accountants – to manage the process.
More than any other public relations discipline, financial communication earns you a seat at the top table alongside senior legal and financial professionals. Perform the function well – providing good advice and sound execution – and you’ll deliver valuable service as a trusted member of a high-functioning team. This workshop will help you understand the central concepts, core activities and key competencies in effective financial communications. It won’t turn you into an accountant, but it will help you explain to the world what your organisation does and how it actually works.
- Principles of continuous disclosure: timely, transparent, accurate, full, fair, consistent
- Regulatory compliance
- Encouraging interest and delivering on expectations
- Responding to stakeholders: principles and limitations
- Maintaining an effective omni-channel presence
- How to work effectively with your Board and senior professional service providers
- How to create a credible and compelling equity story – strategy, performance indicators
- How to manage a complex financial communications calendar
- How to communicate about corporate governance
- How to identify and address conflicts of interest and other risks
- Best practice reputation management in a financial environment
Who should attend?
This session is aimed at practitioners interested in learning about financial communications and understanding the regulatory framework for communicating about their organisation’s financial performance. The programme does not require accounting skills: if you can understand your KiwiSaver statement you’ll be able to cope.
Allan Botica, Founder and Chairman, Botica Butler Raudon
Allan is one of New Zealand’s most experienced and influential strategic communicators. His practice areas include reputation management, investor relations, government relations, corporate affairs, litigation communications, crisis communications and change management.
He holds a doctorate in English drama from the University of Oxford and has lectured and published on audience engagement and the application of narrative principles to public relations. He is an experienced media trainer and is in demand as a lecturer, presenter and conference chair.
He founded Botica Butler Raudon in 1987, drawing on his US experience to build a full service public relations consultancy focused on the then-fledgling information technology industry. He specialises in dealing with complex, challenging and innovative communications matters, using research insights to assist clients develop and implement strategic approaches to stakeholder engagement. Over the past 30 years, Allan has been involved in many high-profile communications and public relations campaigns. He has served as Chairman of the New Zealand chapter of the International Association of Business Communicators and frequently assists not-for-profit and social enterprises to address their strategic communication needs.