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May 27

Exploring the digital dimension – signposts to the future

May 27 @ 9:30 am - 12:00 pm

$260 – $360

27 May 2021 @ 9:30 am - 12:00 pm

CPD credits: 5


This session is a signpost to the future for all things digital – from Deep Fakes to Dark Data, artificial intelligence to the latest steps in virtual reality. It will highlight technology that’s about to change the way we practice public relations and communication, look at the implications for reputation and crisis management and point the way to the areas – and the ethics – practitioners need to explore and understand if they are to stay ahead in the rapidly evolving digital environment.

We’ll dive into the technology that’s animating ancestors, pulling content together in seconds and making decisions on your day-to-day life. It will show you the tech stacks you should be using – or at the very least considering – in your day-to-day operations and signal some of the new digital directions that will influence and change society. This half-day session is designed to bring you up to speed with the latest developments all of which will form an essential part of the skill set for public relations and communications practitioners in the months ahead.

Buckle up and join us for a tour of the future – it may surprise you what’s round the corner.

AI video animation of old ‘still’ photograph

Learning outcomes

  • Developed understanding of the digital environment
  • Knowledge of trends
  • Improved understanding of software and hardware developments
  • Developed understanding of communication issues and implications arising from emerging technology


Catherine Arrow, LPRINZ, FCIPR, Founding Chartered Public Relations Practitioner

Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.

A PRINZ Life member, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management, serving on the board from 2008 – 2015. 

Alongside her own consultancy work, she lectures, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and, in 2012, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.

This course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary:

Communication Capabilities

  • To align communication strategies with organisational purpose and values
  • To identify and address communication problems proactively
  • To conduct formative and evaluative research to underpin communication strategies and tactics
  • To communicate effectively across a full range of platforms and technologies.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled.

The ticket prices are GST inclusive. Please be aware of PRINZ payment and cancellation policy.


May 27
9:30 am - 12:00 pm
$260 – $360
Event Tags:


Online via Zoom




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Member ticket to 'Exploring the digital dimension'
$ 260.00
10 available
Non-member ticket to 'Exploring the digital dimension'
$ 360.00
5 available