Two years into the decade, it’s fair to say we are in a very different space.
Crossing the Horizon is a series of summer sessions for anyone looking to hone their skills, pause for thought and develop new perspectives on public relations and communication management. The sessions will provide the opportunity for participants to identify and reflect on what’s ahead and how best to prepare themselves – and their organizations – to meet the challenges and opportunities over the horizon. All sessions will be delivered online with practical elements included in each one.
Session one – ON THE HORIZON 25th Jan
Reconnaissance – where are we now?
The first session looks at risk and reputation and, using the latest Global Risk Index, identifies what’s ahead, anticipates societal change and considers the implications for relationships, social license, reputation and scenario planning.
Session two – NEW HORIZONS 26th Jan
Navigation – getting there
What skills do we need to develop – or learn – to successfully navigate the challenges ahead? Session two takes a practical dive into the practitioner toolbox and reveals a surprise or two on the direction of core competencies including digital transformation, measurement, evaluation, strategy and knowledge management.
Session three – SHIFTING HORIZONS 27th Jan
The one constant we have is change.
Session three explores the latest thinking and research on behavioral, cultural and professional practice, with a close look at misinformation, disinformation and their role in sabotaging change. There’s a keen eye cast over the future of work, managing internal relationships and employee expectations.
Session four – BEYOND THE HORIZON 28th Jan
Where to next?
What might we find as we cross the horizon into 2022? How will the multitude of multiverses upend public relations and communication practice? What’s the next tech? Who are the disrupters? What will move us closer to – or further from – our communities? If we are only halfway through the pandemic cycle, what do we, as practitioners, need to do? Session four is designed to refresh your thinking and provide new perspectives on leadership communication and critical relationships.
Please note, this is the same as the other Chasing the Horizon- Summer Series offering, just later in the month for those who prefer the later dates.
Catherine Arrow, LPRINZ, FCIPR, Founding Chartered Public Relations Practitioner
Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.
A PRINZ Life member, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management, serving on the board from 2008 – 2015.
Alongside her own consultancy work, she lectures, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and, in 2012, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
This course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary:
- To align communication strategies with organisational purpose and values
- To identify and address communication problems proactively
- To conduct formative and evaluative research to underpin communication strategies and tactics
- To communicate effectively across a full range of platforms and technologies.
This course has a minimum number requirement, so please book early to ensure the course is not cancelled.
A student priced ticket to PRINZ courses is sometimes available for PRINZ Student members. Please email the office if you are a student member and would like to attend this course.