Creating Special Events: The essential tools
September 14 @ 9:30 am - 4:00 pm
If you have ever wondered how you were going to create an event that delivered your objectives with flair, on time, on budget and with minimal stress, this one day of action-packed training is for you. From Event Management theory through to producing a project plan for your event, and how to deal with media attending (or not attending) your event, you will learn the key elements of creating a successful event.
- What health and safety measures are essential today
- How to find creative solutions on a limited budget
- How to write an Event Strategy that includes a SWOT analysis, Event Mission, Values and Objectives
- Producing a Project Management Plan that includes your Critical Path and Budget
- How to work with the media at your event
- You will become more confident in your thinking and actions when making important decisions about your event.
- No matter how big or how intimate your event is, you will have the skills to deliver an event that accomplishes your goals.
Who should attend?
Anyone and everyone that has the responsibilities of organising an event. Even if you are new to event management, or have been organising events for years, this workshop will make you think about how you are managing your time and give you plenty of ideas to play with.
Kathy Cunningham has 30 years’ experience in directing successful events in New York City as well as in New Zealand. Kathy founded empire PR and has managed large iconic events including the Devonport Food and Wine Festival, Star Alliance sponsorship of APEC, the first carbon neutral event in NZ with the Auckland Seafood Festival and the launch of New Zealand Book Month. Additional successful events include the premiere in NZ of ‘Everest’ for IMAX, opening Cadbury World in Dunedin, PR for the very first Hilton Hotel in NZ and award winning charity events for The Blind Foundation. Kathy co-wrote the syllabus for and taught the Integrated Marketing Communications paper at AUT and advices clients including Brook Serene, Finistere Ventures and PPR on Event Management, Media Relations and Marketing initiatives. Kathy currently lives in Whanganui where she was responsible for the New Zealand Masters Games and Artists Open Studios events and travels regularly for clients and pleasure.
This course content aligns with the organisational capabilities section of the Global Capability Framework with particular emphasis on this summary:
- To facilitate relationships and build trust with internal and external stakeholders and communities
- To build and enhance organisational reputation
- To provide contextual intelligence
This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy.