PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

CPD points guide

Complete your personal CPD Plan and then earn points for participating in CPD activities. On completion of 60 CPD points, a Certificate of Practice is awarded for achievement of the year’s goals.

You earn credits for any verified CPD activities both internal and external to PRINZ. All PRINZ activities are uploaded to your individual CPD profile automatically. Verification of activity external to PRINZ may be requested during the annual audit in March. Please ensure you keep hold of all verification documents as you may be randomly selected as part of the audit.

This CPD points guide is simply a guide; please contact PRINZ if you have questions about additional activity that may be professional development relevant to public relations and communication management.

2 Points

  • PRINZ webinar attendee
  • Learning lunch

4 Points

  • Facilitator for a half day CPD course
  • Attending a PRINZ event (education and networking 1 hour)

5 Points

  • PRINZ Membership
  • Half day CPD course
  • Speaker at a PRINZ event
  • Developing new skills: webinar creation, research, editing, finance, community consultation, video production, etc. (5 credits / 10 hours or 1 credit / 2 hours)
  • PRINZ Awards entrant
  • APR viva voce interviewer

8 Points

  • Facilitator for a full day CPD course

10 Points

  • Full day CPD course
  • Member of a PRINZ working group (project-based e.g. Conference)
  • PRINZ Awards judge
  • Learning Lunch facilitator
  • Senior Professional Event

15 Points

  • Member of Divisional Committee or Special Interest Group
  • Member of the College of Fellows Executive
    Activity that leads to the development of the profession ambassador, advocate, participation in development of a practice area (e.g. ethics, law)
  • PRINZ Mentor
  • PRINZ Mentee

20 Points

  • Member of the PRINZ Board
  • Two day CPD Course

30 Points

  • PRINZ Conference – 2 days

40 Points

  • Successful completion of PRINZ APR (credits awarded in year of completion)

Other public relations activities or from other related industries

All points claimed from activity external to PRINZ must be verifiable. Please keep your verification documents, as you may be randomly selected for audit in March.

Note: ‘Related industry’ means an industry related to Public Relations, for example: marketing, advertising, research, HR. If you would like to discuss a different industry let us know. Please highlight the communication aspect of the activity in the ‘notes’ section when uploading a new CPD record.

2 Points

  • Event attendee
  • Reading a relevant book (summary/book review of content required)
  • Research online into an area of public relations or communications management
  • Webinar attendee
    Published blog post (industry relevant)
  • Holding a professional development session in your workplace based on the topic of Ethics (host or attendee = 2 credits for a 60 minute session)
  • Volunteer for Community Comms Collective (2 credits per hour or 30 credits per year)
  • Ethics research (1 per hour)

4 Points

  • Half day course attendance (related industry)
  • Associated industry membership
    Undertaking self-directed reading and research on the topic of Ethics (PRINZ Research & Insight online hosts an ‘Ethics Centre’ with resources to assist your research) 4 hours = 4 credits
  • Organising an industry related event

5 Points

  • Speaker at industry related event
  • Presenting on the topic of Ethics to students or in-house
  • Presenting a lecture on a relevant topic – 1 hour
  • Developing new skills: webinar creation, research, editing, finance, community consultation, video production, etc. (5 credits per 10 hours, or 1 point per 2 hours)
  • Awards entry submitted

8 Points

  • Full day course attendance (related industry)
  • Industry related mentor

10 Points

  • Associated industry Board or Council member
    MCSA student mentor
  • Activity that leads to the development of a business (e.g short business course)

15 Points

  • Activity that leads to the development of the profession: ambassador, advocate, participation in development of a practice area (e.g. ethics, law, privacy)
  • Non-PRINZ PR or communication management conference attendance (2 days)

30 Points

  • University / Tertiary paper completed – PR, communication management or associated sector
  • A year of major project volunteer for Community Comms Collective
  • World PR Forum attendance – 3 days

40 Points

  • Master of Public Relations (MPPR) achieved
  • Post Graduate study completion

For assistance, please contact us on +64 9 358 9808 or email us.