Now boarding: Changi Airport Group appoints Adhesive

Adhesive has retained the Australia and New Zealand Public Relations account for Changi Airport Group.

The scope of work will include communications strategy encompassing traditional media relations and influencer partnerships; communicating the airport’s customer-centric services and amenities that contributed to the airport’s reputation as the world’s most awarded airport [1].

The pinnacle of the project will be the launch of Jewel Changi Airport in the first half of 2019, an extension of the airport and a world-class tourist destination in its own right. 

The complex will include: a four storey-high Forest Valley, the world’s tallest indoor waterfall ‘Rain Vortex’ that transforms into a daily Light and Sound show after dark, and Instagram-worthy attractions such as canopy mazes and 250-metre long sky nets providing a bird’s eye view of the complex and 280 retail stores.

Mr Ivan Tan, Group Senior Vice President, Corporate and Marketing Communications for Changi Airport Group said, “New Zealanders have a reputation for loving travel and they are spoilt for choice here, with Singapore’s iconic tourism attractions, award-winning cruise offerings right on our doorstep and over 400 international city links available [2] from our four terminals.”

“We selected Adhesive as our agency in Australia and New Zealand as they have a proven track record of combining both strategic thinking coupled with award-winning creative, to achieve cut through in the competitive marketplace.”

Lwindi Ellis, Adhesive NZ Head of PR commented, “Changi Airport’s reputation precedes them. As Skytrax’s ‘World’s Best Airport’ for the sixth consecutive year in 2018, the challenge is not raising awareness of the airport, but rather crafting strategic campaigns that will dispel misperceptions that may be hindering Kiwis from travelling to Singapore. We are looking forward to supporting Changi Airport Group’s communications in the New Zealand market.”


Adhesive is an independent communications agency that creates connections and cultivates change for its clients. Founded in 2012, the agency now operates across three offices in Sydney, Auckland and London, with a roster of brands including Sony, Dyson, Singapore Tourism Board, Discover Los Angeles, THE ICONIC, Haval and Allianz Partners.

[1] Since it opened in 1981, Changi Airport has received over 560 ‘Best Airport’ awards

[2] Timeframe: as of July 2018

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